Leading CMOs turn proven marketing methods into AI agents with Boldstream

Senior marketing leaders who have built and led major brands have partnered with Boldstream to turn their working methods into AI agents designed for some of marketing’s most complex strategic tasks.

The Boldstream CMO All Stars Suite has been created with leading CMOs and senior marketing practitioners including Lucas Bergmans, Annabelle Cordelli, Mark Evans, Kerttu Inkeroinen, Pete Markey, Ritchie Mehta, Ellie Norman, Tricia Weener, and Tanya Weller. Their experience spans brands including HSBC, Mars, British Airways, Channel 4 and Google, with each agent based on practical methods used in live business situations rather than generic prompt templates.

The full CMO All Stars Suite will be available to all users of the Boldstream platform, giving marketing and communications teams direct access to expert-guided workflows inside their existing workspace.

The suite is designed to bring senior-level rigour to work that is often slow, fragmented and hard to repeat across teams. That includes brand positioning, market entry, customer growth, fan engagement, B2B marketing, communications planning, retail experience and other strategic tasks where the quality of thinking matters as much as the speed of output.

Unlike single-prompt AI tools, Boldstream agents are split into structured steps. Each step can draw on the right tool for the task, with more than 60 connectors across large language models, data, creative generation, social intelligence, press and advertising analysis, on-brand presentation creation, full-funnel performance data, audience simulations, A/B testing and human panel surveys run inside the same working thread.

Nick Ford-Young, Co-CEO at Boldstream, said: “Marketing teams are under pressure to make better decisions, faster, with more data, more channels and less room for guesswork. The problem is that most AI tools still leave people with a blank box and ask them to work out the process for themselves. That’s not how senior marketers operate.

“We’ve partnered with people who have done this work at real scale and turned their methods into agents that guide teams through the hard bit – diagnosis, trade-offs, evidence, judgement and action. The value is both faster output and bringing proven marketing methodologies from the best in the business into the daily flow of work, so teams can tackle complex problems with a sharper starting point and the right tools around them. This is not replacing human judgement, but addressing the new marketing operating model, where AI fuelled architecture meets great human judgement, further upskilling marketers.”

Pete Markey, Chief Communications & Marketing Officer at the University of Nottingham and former CMO at Boots, said: “It’s exciting to be part of such a game-changing initiative with an amazing group of fellow CMOs. What Nick and the team have created with Boldstream is absolutely pioneering and a vital aid to marketers at any level to develop truly winning strategies and campaigns.”

Tanya Weller, former Marketing Director at Samsung Electronics, said: “The most valuable marketing knowledge is often the bit that sits between the lines – the judgement built from years of launching, testing, fixing and learning in the real world. Working with Boldstream has been a chance to turn some of that experience into a practical agent that can help other marketers think more clearly about retail, customer experience and growth. I like that it doesn’t pretend AI replaces the marketer. It gives marketers a sharper way to start.”

The launch forms part of Boldstream’s push to help marketing and communications teams move from AI experimentation to practical adoption. The platform brings specialist agents, brand guidance, connected data, audience testing, creative support and workflow tools into one secure system.

The full list of All Star Agents launched today:

• Lucas Bergmans, Former Global Marketing Director at Wise and Cazoo: Global Market Entry Playbook
• Annabelle Cordelli, Former Senior Vice President Global Brand & Marketing at Virgin Atlantic: Experience-Led Brand Building
• Mark Evans, Board Advisor, Coach & Trustee, former Managing Director of Marketing at Direct Line: Brand Heritage Maximiser
• Kerttu Inkeroinen, CMO at Lucky Saint: Surround Sound Marketing
• Pete Markey, Chief Communications & Marketing Officer at the University of Nottingham and former CMO at Boots: Customer-Centric Transformation
• Ritchie Mehta, founder of the School of Marketing: Marketing Career Architect
• Ellie Norman, CMO at Formula E: Fan-First Engagement
• Tricia Weener, Global Chief Marketing & Business Development Officer at Linklaters: B2B Marketing Excellence
• Tanya Weller, former Marketing Director at Samsung Electronics: Experience-First Retail

Boldstream, which launched in early 2026, now has more than 30 brands using the platform including Virgin Atlantic, British Heart Foundation, Finisterre and Lucky Saint.