Talent Management
We identify the right talent to amplify PR campaigns and broker long-term ambassador deals, ensuring partnerships drive press and social coverage for maximum impact.
Churchill - Martine McCutcheon
The first solo drive after passing a test can feel daunting, especially for those learning later in life due to major life changes. Recognizing that older drivers are often underserved, we set out to offer them the reassurance they need. To support these new drivers, we enlisted actress Martine McCutcheon to share calming advice during their first drives.
Our research identified the specific challenges and triggers for driving nerves among older learners. By featuring Martine alongside diverse new drivers, we crafted engaging content that highlighted their journeys, provided practical tips, and empowered them to confidently keep calm and drive on.
TGI Fridays - True Love Detector
Returning to TGI Fridays’ roots as the original singles bar, we sought to revive authentic dating, inspired by research revealing 59% of Brits feel they can't be themselves on a first date. Partnering with Love Island's Alex and Olivia Bowen - known for their iconic Love Island lie detector moment - we recreated the questions in TGI’s “True Love Detector.”
To deepen the conversation, we collaborated with dating experts and highlighted Gen Z perspectives, emphasising how honesty and real communication build early relationship connections. This campaign re-established TGI Fridays as a place for genuine connections, generating widespread media coverage.
Red Letter Days
One in six people in the UK face the heartbreak of spending their last Christmas with a loved one this year. To raise awareness of the power of experiences in creating memories, we worked with Red Letter Days and its charity partner, Willow, to make this a reality for one family.
As part of a bucket list weekend, we secured Duncan James from iconic boyband Blue to surprise superfan Ashley Smith, who is battling stage 4 cancer. Duncan joined her and her family at a luxury afternoon tea experience, adding an extraordinary personal touch to her bucket list weekend.
TGI Fridays - Ferne McCann
We negotiated and secured a multi-year brand ambassadorship with TV personality Ferne McCann for TGI Fridays. Our partnership not only saw Ferne represent TGI Fridays across PR and social channels but also led to TGI Fridays being featured on her TV show, amplifying the brand's reach.
We activated campaigns to engage key audiences, including “Sundaes with Sunday,” a family-focused initiative with Ferne and her daughter, which resonated with TGI’s audience. This partnership boosted brand visibility and created authentic touchpoints for long-term engagement with families and fans alike.
BetMGM Residency
For BetMGM’s debut at the Cheltenham Festival, we leveraged our talent management expertise to create an unforgettable experience, launching the BetMGM Residency to celebrate its Vegas roots. On Gold Cup Day, we secured UK R&B icon Craig David to surprise racegoers with a DJ set on a custom BetMGM Golden Stage, elevating the excitement around the highly anticipated BetMGM County Hurdle.
This activation showcased our ability to engage top-tier talent and create unique live experiences, underscoring BetMGM’s commitment to delivering high-impact entertainment and our role in managing every detail to ensure a standout festival debut.
Why it’s important
In an era where authenticity drives trust, talent management is critical for building powerful connections between brands and audiences. The right talent can amplify your message, humanise your brand, and engage audiences in ways that feel genuine and relatable. From influencers to spokespeople, talent plays a pivotal role in shaping perceptions, creating buzz, and driving meaningful action.
Our process
At Boldspace, we approach talent management with precision and purpose. Our process begins with understanding your brand’s bold space, identifying individuals whose values, tone, and audience align seamlessly with your objectives. We manage every stage, from outreach and negotiation to activation and ongoing relationship building. Whether it’s a one-off campaign or a long-term partnership, we ensure the collaboration delivers measurable impact.
Why we're different
We believe talent partnerships should be as bold and distinct as your brand. By combining data-driven insights with a deep understanding of cultural trends, we help you identify and engage talent who can truly elevate your message. Unlike cookie-cutter approaches, our talent management strategies are tailored to ensure your brand builds relationships that go beyond the transactional, creating authentic and lasting connections with audiences.
Benefits
With Boldspace managing your talent partnerships, your brand gains more than just visibility - you gain credibility and cultural relevance. Our focus on authenticity and alignment ensures that every collaboration resonates with your audience, driving engagement and trust. From boosting campaign impact to shaping your brand’s narrative, we help you harness the power of talent to deliver measurable business results.