GEO & AI Visibility
People now ask AI before they search, scroll or shop, and the brands it names are the ones that have earned trust across the internet. We use PR and Social-led GEO to make your brand the answer, driving discovery, consideration and sales.
CheqUp
As more people turned to AI for health advice, CheqUp needed to show up where treatment decisions were made. Our baseline audit found the brand strong on branded searches but almost invisible elsewhere, and identified an opportunity to own the ‘anxiety gap’: the space between starting weight-loss treatment and feeling informed, reassured and supported. We rewrote its website blogs and FAQs so AI tools could find and cite it.
We wrote site-specific blogs and a new FAQ answering the side-effect, dosing and plateau questions patients ask most. We analysed which sources AI tools cite and pitched those titles with content on the same themes. Within three months, retrieval of the new content rose 8,000%+, and a 19.8% rise in share of AI visibility took CheqUp from the bottom of its competitor set into the top three.
Playmobil - Christmas
Shopping for gifts, especially at Christmas is when consumers turn to AI assistants for gift ideas, and Playmobil was losing those answers to competitors. We were briefed to grow Playmobil’s visibility in Christmas gifting prompts across LLM platforms, including ChatGPT, Google AI Overviews, Gemini and Perplexity. We mapped the questions parents ask, then built a programme of citation-ready content, community engagement and retailer optimisation to win more of those answers.
Our Christmas GEO work focused on the gifting questions parents ask AI. In three weeks, Playmobil’s visibility on non-branded Christmas searches rose from 11% to almost 15%. Its average ranking improved from 3.1 to 2.8, and the number of answers naming it first each week rose by almost half, from 58 to 84. It’s now named first in around eight in ten answers for “knight castle toy for a 6-year-old”.
Brook Taverner
Yorkshire tailor Brook Taverner takes on M&S, Barbour and Charles Tyrwhitt in a crowded market. To grow AI search visibility, we aligned culture-led PR and store launches with GEO insights. In three months, its average AI ranking improved from 2.4 to 1.5, the best of any tracked brand. On non-branded searches, it was named first 2.5x as often (12 to 30 answers), with average position rising from 7.3 to 4.1.
In October, our PR activity secured 39 pieces of coverage with a reach of 6.9 million, helping strengthen Brook Taverner’s presence in AI search. Guided by GEO insights, we targeted the topics and media outlets most frequently cited by AI engines. Non-branded AI search visibility grew 29% month on month, the fastest growth among tracked brands, ahead of Charles Tyrwhitt and Barbour.
Why it’s important
AI search is becoming the front door to the internet. Whether someone asks ChatGPT, Gemini or Google’s AI Overviews for a recommendation, the answer is built from what is said about a brand across the web: in the press, in reviews, in communities and on its own site. That means visibility is no longer won by ranking alone. It is won by being credible, consistent and cited. Brands that earn that trust show up in the answer. Those that don’t are left out of the conversation.
Our process
At Boldspace, we start by understanding how AI describes your brand today: what it says, what it gets wrong, and which sources it trusts. We then build a programme that runs earned media and AI-facing content as one, creating blogs and FAQs on your site and pitching the same stories to the media that AI learns from. Boldstream measurement shows how your visibility, citations and sentiment move over time, so we know what’s working - and why.
Why we’re different
GEO is often led by search and SEO specialists. Ours is led by PR. We know the stories, relationships and coverage that build the credibility AI looks for, and we pair that with the data to see what’s working. Creative ideas earn coverage. Content on your own site makes it easy for AI to find and trust. We don’t chase algorithms. We build brands AI trusts.
Benefits
You’ll know how AI talks about your brand and have a clear plan to improve it. You’ll earn more coverage in the publications AI trusts, build content that answers the questions your customers are asking and show up more often when they ask AI for a recommendation. And with measurement behind every step, you’ll see what’s changing and why. More visibility. More credibility. More ways to be chosen.
Frequently asked questions
GEO is the practice of making a brand retrievable and citable by AI assistants including ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. It builds on search engine optimisation rather than replacing it. The same crawlability, content quality and authority signals that earn rankings are what earn citations in generated answers.
Usually one of four reasons. Your site is not crawlable by the search crawlers those assistants use. The models hold no clear entity record for your brand. Your pages answer in marketing language rather than plain answers to real questions. Or the third-party sources assistants cite do not mention you.
Start with search fundamentals, because assistants retrieve from indexed content. Make sure pages are crawlable and indexed, then answer the questions buyers actually ask in language a model can lift. Keep one consistent entity record across the web. Then earn mentions in the trade press, editorial rankings and expert commentary assistants cite.
By running a defined prompt set across the major assistants at a fixed cadence and recording which brands are named, in what order and with which sources cited. Repeat it monthly against the same prompts and the movement becomes measurable. Google Search Console also reports performance in AI features separately.
It is our term for running press office discipline for AI assistants as well as journalists. The same fast, accurate, quotable material, published in formats assistants can retrieve: plain answers to real questions, current facts about the business, named expert commentary, and consistent entity data across every profile and byline.
Ask four things. Do they start with a measured baseline, or go straight to content? Can they show technical competence in search fundamentals, since assistants retrieve from indexed pages? Do they cover earned media as well as owned content? And will they tell you which prompts they cannot move, rather than promising all of them?
GEO extends SEO rather than competing with it. Assistants retrieve from indexed content, so crawlability, content quality and authority remain the foundation. What GEO adds is emphasis: self-contained answers that survive being lifted out of context, a consistent entity record, and third-party evidence, because assistants synthesise rather than rank.
It varies by starting point and by assistant. Technical fixes that unblock crawling can change what is retrievable almost immediately. Content and entity work takes longer, because assistants need to recrawl, and because reputation signals accumulate. Set a baseline first, then review at 30, 60 and 90 days.