Brand Design

Brand design plays a crucial role in shaping consumer perceptions and experiences. However, in the education sector, there is a distinct lack of bold and engaging brand design experiences. For the redesign of Obrizum’s website, Boldspace saw an opportunity to bring movement and energy to the sector by integrating the new brand elements we created into interactive animations.

We placed key brand messages within knowledge nodes, represented by the dynamic squares in the logo, to visually express our strategy behind the design. To engage and captivate users, we implemented a parallax effect and crafted a multi-dimensional browsing experience that highlights Obrizum's expertise in an innovative front-end experience.

Boldspace elevated Mayakoba’s identity by building on its existing visual framework with a refreshed, vibrant brand design. We introduced a rich colour palette inspired by the lagoon’s natural beauty, accompanied by dynamic image guidelines and an advertising style guide that captured the destination’s warmth and magic.

A new strapline, “Flow Freely, Roam Wildly, Live Fully,” encapsulated Mayakoba’s essence, while carefully crafted photography and film reflected its luxurious yet natural appeal. Every element of the brand design - from typography to imagery - positioned Mayakoba as a globally iconic luxury destination, seamlessly blending sophistication with the spirit of the Riviera Maya.

Following its acquisition by Serious Sweet Company in 2023, Boldspace evolved Mallow & Marsh’s brand positioning beyond their start-up roots to embrace their full foodie credentials. To align the visual identity with the new positioning of ‘Pauseworthy Pleasure’, we focused the brand by removing any elements that cluttered its brand identity.

The new visual identity was defined by a confident, “less is more” approach, and a condensed colour palette, to cement its place alongside the iconic classic treats in the chocolate aisle. We then refreshed all packaging, created bold awareness advertising in OOH and paid social, as well as a new social media strategy.

For Aisha is a baby food brand known for its halal offering. With a rise in organic and natural baby food options, the brand needed to stand out on the shelves and catch the attention of health-conscious parents.

To creatively showcase its different flavours and healthy recipes, we created a series of colourful illustrations, which included key elements that defined each recipe, as well as the fantastical world and culture that could be experienced through those flavours. We created three hero images which lived across their website, social media, OOH and on For Aisha’s Amazon storefront.

Japanese Sake boasts a rich cultural heritage with generations of master brewers and rich brand stories. However, in the UK, Sake still has a low presence – with many consumers either seeing it as a spirit or not understanding its versatility. To showcase the wonder of pairing Sake with seafood, in particular the umami flavour bomb it delivers, we created Sake & Seafood pairing menus for 20 top-tier restaurants across the UK.

Utilising beautiful typography and custom illustrations, we promoted the campaign with an educational microsite, a custom set of pairing cards and a social feed. The media mentions and social engagement helped to bolster the profile of Sake and promote the different restaurants involved in the campaign.