Brand Research
We research audiences, markets and identities through data, hearts and minds, carrying out competitor analysis, and marketplace and communications audits to uncover rich insights, opportunities, and territories.
The Office Group
Boldspace carried out a thorough research and strategic process to rejuvenate The Office Group’s partnership strategy.
Through quantitative and qualitative research, trend tracking and brand association research we created a ‘partnership positioning’, building a comprehensive functional and emotional framework to allow the marketing team to identify ‘on brand’ partners that would add true value to members.
Socios
Socios is the pioneer of blockchain-based fan tokens underpinned by the cryptocurrency Chiliz. Through a global research project spanning 4 continents, we explored the mutual characteristics of crypto and sports fans to help build a new brand positioning for a growing audience.
Our research included testing of several territories, eventually creating new core pillars to lay the foundations for the eventual positioning - ‘Your Passion Rewarded’.
Fiture
Fiture is a connected fitness mirror that uses AI technology to bring a personal, interactive training experience into your home. Following a meteoric rise in China during the pandemic and now owning 100% of the connected fitness market on home soil, Fiture wanted to reposition for a bold launch in the US.
We carried out an extensive research process across stakeholder and consumer interviews, customer data and our proprietary analytics platform BoldLens. We leveraged the growing trends of automaticity, functional training and micro-workouts to uncover exciting new opportunities for the brand to resonate with existing and emerging audiences.
Dodoni
Despite being a beloved household name in Greece, DODONI remained a niche product in many of the 50 countries it was sold in. Yet, Greek food and the Greek way of life are cherished worldwide. The challenge was to capture and export this mindset alongside DODONI’s exceptional products.
To achieve this, we conducted an in-depth, six-month brand research process in collaboration with DODONI and Kantar Media, shaping a compelling new international positioning: ‘Good life, shared.’ This insight-led approach ensured global resonance, supported by an extensive multi-market qualitative and quantitative study.
Why it’s important
Brand research is the foundation of any successful branding strategy. It uncovers insights into your target audience, competitors, and market trends, ensuring your brand stands out. By understanding perceptions, preferences, and behaviours, you can build a brand that resonates, drives engagement, and fosters long-term loyalty.
Our process
At Boldspace, our brand research process is both thorough and innovative. We combine qualitative and quantitative methods, including surveys, focus groups, competitor analysis, and social listening, to gather deep insights. We then analyse these findings to shape a brand strategy that aligns with your audience’s desires and your business goals.
Why we’re different
What sets Boldspace apart is our integration of cutting-edge technology with creative insights. We use real-time data tracking in our platform BoldLens, to continuously monitor brand performance, offering transparency at every stage. This allows us to make informed decisions that keep your brand ahead of the curve. Our collaborative approach ensures every stakeholder is involved, creating a research-backed brand strategy that’s both bold and effective.
Benefits
Investing in brand research sets up your brand for success. You’ll gain a clear understanding of your audience’s needs, build stronger connections with them, and make data-driven decisions that enhance your brand positioning. With this insight, you can mitigate risks, optimise your messaging, and adapt to market shifts swiftly, leading to increased market share and customer loyalty.