Thought Leadership
We create thought leadership campaigns and content that position our clients as leaders in their industry.
Saltus
Saltus tasked Boldspace with raising brand awareness amongst high-net-worth individuals, a notoriously hard to reach audience, through thought leadership. We created a biannual survey of 2,000+ UK HNWIs and partnered with a senior lecturer in Economics at the University of Bristol to launch the Saltus Wealth Index – a piece of ownable thought leadership to demonstrate the firm’s deep understanding of the lifestyles, needs, hopes and fears of its target client.
The Index has driven more than 600 pieces of media coverage and increased share of voice versus core competitors to 66% (from single digits), also driving tangible inbound growth opportunities.
Socios
Chiliz is the creators of fan tokens, a web3 asset that enables users to interact with their favourite football clubs. The product is mainly aimed at overseas supporters – so we celebrated football’s global appeal by surveying more than 8,000 fans around the world on their support of overseas teams.
We created a 40-page thought leadership report unveiling the fascinating data, promoting the fan token product and showcasing relevant voices in the industry, including the CCO of a top Premier League club. The diverse results provided media in six different key markets to produce headlines that put Chiliz at the centre of football news.
Exizent
Boldspace launched B2B legal tech business, Exizent, to much fanfare (87 media hits at launch alone) before creating unique, ownable thought leadership property that would become a go-to resource for its target audience year after year.
The work delivered direct engagement with clients and prospects, including tangible inbound sales leads, provided an underpinning to ongoing owned and social content, and drove hundreds of pieces of media coverage every year.
Why it’s important
Thought leadership establishes your brand as an authority in its field, creating credibility, trust and influence. By sharing unique insights and forward-thinking perspectives, thought leadership positions your brand at the forefront of industry conversations, driving engagement with key audiences and shaping, not just following, market trends.
Our process
At Boldspace, our thought leadership process combines deep research, innovative content creation and strategic amplification. We begin by identifying relevant topics where your brand can offer unique expertise and where we know your audience cares. Through deep thought leadership reports, white papers, articles, and media engagement, we craft narratives that resonate with target audiences, leveraging data and insights to bolster your authority in the market.
Why we're different
Boldspace excels in transforming insights into compelling, accessible content that cuts through industry noise. Our data driven approach through BoldLens ensures that thought leadership is not only timely but also deeply relevant. We focus on continuous engagement, leveraging multiple channels to maintain visibility and keep your brand top of mind as an industry innovator.
Benefits
Thought leadership ensures you stand out, attracting new audiences, fostering loyalty and solidifying your position as a trusted voice with a leadership position in your industry. It helps you build meaningful connections, influence trends and open doors to new business opportunities. Ultimately, thought leadership empowers your brand to lead, inspire and drive impactful change.