Boldspace is a brand value agency.
We grow your meaning, your reputation and your worth through brand building, communications and analytics.
We bring together advertising, marketing and PR through a pioneering approach – fusing our award-winning proprietary analytics platform BoldLensTM with the finest strategic and creative minds.
We discover what we call the bold space, the place our clients will win, challenging and guiding them to relevant positionings with creativity, effectiveness and cost efficiency always paramount.
We build brands, content and campaigns more integrated and dynamic than ever before, reporting everything back in real-time.
We see more, create better and find the gap.
We take your brand to the bold space.
BRAND BUILDING
01
Purpose
We examine audiences, markets and products through both data and emotion. We carry out communications audits, user engagement, customer experience, and customer perception research. We align visions with market needs and ensure brands boldly stand for something.
02
Territory
We live for winning white space. We carry out deep competitor analysis, identifying market opportunities and bold ownable territories for both new and established brands; utilising our technology as well as our hearts and minds.
03
Strategy
Our consulting methodology for growth combines our bespoke technology with engaging team sessions. We identify barriers and unearth key opportunities, from awareness and sentiment to operations and conversion. We define and drive purpose, build brands and propel ambitious visions.
04
Planning
We turn our strategies into simple, memorable actions across each necessary contact point between brand and audience. We plan for precision, meaning and impact; defining what we are going to say, where we need to say it and why it will matter.
COMMUNICATIONS
01
Creative
We work with some of the world’s finest creative minds to create bold, simple, memorable ideas. Our creative briefs are stronger and more targeted because our approach efficiently identifies bold new space in which to innovate, create and cut-through.
02
Content
Along with our talented in-house team, we utilise a global network of the finest researchers, copywriters, designers and filmmakers to create powerful owned, earned and paid content. We also leverage the power of our technology with A.I. generated, SEO optimised articles for 'always on’ newsworthy communications.
03
Campaigns
We deliver multi-channel campaigns that ensure our clients are ever-present, owning the channels that matter to deliver the outcomes they need. We set goals and go above and beyond to outperform them; managing focused, targeted campaigns from start to finish whilst tracking, adjusting and reporting transparently, in real-time.
04
Corporate Reputation
We create, enhance and protect the reputations of our clients. Our Whole World Brand View™ approach ensures we communicate beyond consumers; thinking about every group that will influence the success of our clients, from investors and journalists to policymakers and regulators. We devise and deliver stakeholder engagement programmes with a difference.
Boldspace’s proprietary technology platform, BoldLens™, enables us to inform, measure, track, and drive campaigns.
We pull all key stats relevant to our work including earned coverage, web traffic and conversions from specific publication webpages, content engagement, SEO performance, competitor comparison and benchmarking, and social media and brand listening. BoldLens™ tracks and overlays all paid media, owned media and social data, integrating all comms in one place.
We overlay all communications and marketing activity with commercial results, visualised in an incredibly simple format. No vast data reels, no complicated operating systems, no noise. Just what you need to know, in real time.
We use BoldLens™ to inform what we do for clients and how our agile retainers need to shift between brand strategy, brand building, PR, design, advertising, SEO, and wider marketing delivery.
Find Out More
01
Reporting
BoldLens™ tracks billions of data points and aggregates the results. We convert what clients need to know into bespoke, simple, visual information. This is accessible via reports delivered straight to your inbox and a custom dashboard for your brand, updated in real-time, 24/7.
02
Measurement
We measure and benchmark by combining social listening, brand sentiment, engagement statistics, campaign performance and conversion rates. We track paid, owned and earned media, overlaying all communications activity with live sales data to track ROI. We monitor both our clients and their competition, forever focused on utilising bold new space.
03
Analysis & Insight
We analyse vast aggregated data making sense of an overly complicated world and convert the findings into actionable insights, delivered to our clients on a regular basis, ensuring constant competitive advantage.
04
Predictive A.I.
We analyse how a campaign will perform, which channels will drive increased brand sentiment, conversion and ROI, and we track against our predictions.