Events
Events that put your brand in front of journalists, influencers and the audiences that matter. We take a holistic approach to planning and executing memorable experiences.
Dans Le Noir ?
To celebrate the launch of Dans Le Noir ?'s first-ever fragrance, Eau de Parfum de Nuit - crafted for nighttime - we hosted an exclusive event at their iconic dine-in-the-dark restaurant. Influencers and media from the fashion, beauty, and lifestyle sectors joined us for an immersive evening, experiencing the fragrance in a unique, sensory environment.
Guests were introduced to the team behind the scent and took part in an interactive fragrance workshop, exploring the concept of scent for bedtime. The event highlighted the fragrance’s allure and originality, sparking excitement and capturing media attention around the innovative night-time scent.
ROAM
To celebrate the launch of ROAM, a luxury Destination Management Company in Saudi Arabia, we hosted an exclusive event in Riyadh, inviting top media from across the MENA region. Our goal was to introduce ROAM's bespoke travel services and showcase all of Saudi Arabia as a premier destination for luxury experiences.
Media guests enjoyed a curated itinerary, immersing them in the unique culture, landscapes, and high-end hospitality that define ROAM’s offerings. The launch event featured captivating presentations, performances and networking opportunities, and a glimpse into ROAM’s personalised travel solutions, resulting in extensive media coverage and strong brand positioning within the luxury travel market.
Bluerider ART
Boldspace was tasked with launching Bluerider ART’s first European gallery in Mayfair, bringing the brand’s 10-year history and Asian heritage to UK media. To create impact, we managed every aspect of the launch event, from catering and entertainment to media guest lists, ensuring a seamless experience.
We engaged journalists to profile Founder Elsa Wang, crafting a press release focused on the gallery opening and Homeland Universe exhibition, which we distributed to lifestyle and trade media pre- and post-event. Through strategic media outreach, we secured listings, brand features, and unique founder profiles to position Bluerider ART in the UK market.
UFL
Before the landmark launch of UFL, we hosted an event for media and creators to get their hands on the newest gaming title in football for the first time. We turned a top London location into a UFL paradise, complete with full-wall branding, a football-themed art performance, football shirt printing for guests and a cinema room to reveal the game’s exciting launch trailer.
Creators with huge football and gaming audiences posted with excitement from the event, which saw the first-ever UFL tournament take place. It also helped media get to grips with the game ahead of the brand’s most important month yet.
This Time Tomorrow
For the launch of This Time Tomorrow’s residence in Florence, we crafted an exclusive press trip, inviting select media to experience the residency’s unique blend of luxury and creativity. Each journalist enjoyed a bespoke itinerary tailored to their interests, reflecting the brand’s commitment to personalised experiences.
Set in the iconic Palazzo San Niccolò, This Time Tomorrow provided curated tours of Florence’s artistic landmarks, private sessions with resident artists, and immersive local experiences that brought the city’s vibrant culture to life. This individualised approach allowed each guest to explore Florence in a meaningful way, resulting in authentic, resonant coverage of the residency.
Why it’s important
In an increasingly digital world, PR events remain a vital tool for creating unforgettable brand experiences. Events allow brands to connect with audiences in tangible, impactful ways, fostering engagement, building relationships, and generating buzz that resonates far beyond the moment. Whether it’s a product launch, a press briefing, or an experiential activation, well-executed PR events leave a lasting impression and create valuable storytelling opportunities.
Our process
At Boldspace, we craft PR events that reflect your brand’s bold space, combining creativity, strategy, and flawless execution. We begin by understanding your objectives and audience, designing experiences that align with your message while standing out in a competitive landscape. From venue selection and logistics to content creation and attendee engagement, every detail is meticulously planned. Post-event, we leverage BoldLens to track coverage, measure sentiment, and analyse ROI, ensuring your event delivers maximum impact.
Why we're different
Our team combines imaginative concepts with data-driven insights to deliver events that captivate audiences and create shareable moments. From intimate press briefings to large-scale experiences, we tailor each event to align seamlessly with your brand’s goals and ensure it generates meaningful buzz across earned, owned, and social channels.
Benefits
By creating bold and memorable PR events, we help your brand foster deeper connections with your audience and the media. Our approach ensures your events don’t just make an impression but also amplify your message, strengthen your positioning, and deliver measurable results. With Boldspace managing your PR events, your brand takes centre stage, creating moments that matter and stories that stick.