Campaigns

Due to strict advertising guidelines, Lovehoney faced challenges in promoting its products, prompting us to explore how people creatively substitute sex toys. Our research revealed that 14% of individuals use pillows, 9% use hairbrushes, and 7% rely on electric toothbrushes in the absence of toys - talk about inventive!

To tackle the taboo of sexual pleasure, we launched playful outdoor ads featuring these recognisable substitutes. We engaged media outlets, providing supporting data and insights from Lovehoney’s sexual health expert, igniting conversations about the risks of makeshift alternatives while addressing the impact of censorship on sexual expression.

The first solo drive after passing a test can be nerve-wracking - especially for those learning later in life due to significant life changes. Yet, older drivers are often overlooked, despite facing unique challenges. Our goal was to provide them with the reassurance and support they need to feel confident behind the wheel.

To do this, we enlisted actress Martine McCutcheon to offer calming, practical advice to new drivers during their first solo journeys. Our research identified key triggers for driving nerves among older learners, shaping a campaign that featured diverse new drivers sharing their experiences. The result? Engaging, relatable content that empowered drivers to keep calm and drive on with confidence.

One in six people in the UK face the heartbreak of spending their last Christmas with a loved one. To raise awareness of the power of experiences in creating memories, we worked with Red Letter Days and its charity partner, Willow, to make this a reality for one family.

For Ashley Smith, 34, from Worcester, diagnosed with Stage 4 secondary breast cancer, her bucket list came to life with a thrilling supercar experience, a special giraffe encounter, and a luxury afternoon tea opposite Buckingham Palace. The highlight? A surprise visit from her favourite star, Duncan James from iconic boyband Blue, adding a deeply personal touch to an extraordinary experience.

As bank closures impact high streets and rural communities, one in four Brits still rely on in-person banking each month. The Post Office steps in as a vital lifeline, providing essential services where traditional banks are stepping out.

We wanted to spotlight how the Post Office is filling this gap and launched a media campaign featuring captivating visuals, fresh data insights, and testimonials from Postmasters and customers. By identifying areas with closures, we created custom signposts outside Post Offices and captured compelling stories that reinforced the Post Office as the closest banking service to local communities.

We launched the ‘Screen Down, Eyes Up’ campaign to raise awareness about the growing concern of secondary school students using their phones while walking to and from school. Our research revealed that one in five students has either been involved in or witnessed a near-miss collision. This went alongside observational research studies across the UK to monitor the number of students crossing roads while using their phones.

We utilised the insight gained with expert analysis from behavioural psychologist, Dr Jessamy Hibberd, to create AI imagery that looked at how we could reimagine the roads to effectively guide children’s eyes away from their screens.

In its mission to ensure everyone can explore their sexual happiness at any age, we worked with Lovehoney to identify older women as Senior Sex Experts. Research showed that 66% of women aged 65+ had used or wanted to use a sex toy with a partner, proving that aging doesn’t mean your sex life has to fade.

Our Queen Bees - Tina, Suzanne, and Judith - challenged stigmas around sexuality in later life. They addressed topics like libido changes and body confidence, empowering others to embrace their desires and reclaim their sexual happiness. Their insights continue to pave the way for open conversations.