Media Relations
Our team of media experts drive media relations outcomes that enhance the reputations of our clients.
Chartered Institute of Export & International Trade
Boldspace supported the Chartered Institute of Export & International Trade boost its public profile by driving an always-on media relations campaign. The campaign targeted top tier media, simplifying complex trade discussions to increase visibility and make the work of the Institute directly relevant to its target audience.
Through strategic coverage on key events like UK-EU border changes and the Red Sea shipping crisis, Boldspace achieved a 401% increase in media coverage and a 17% share of voice within six months – with more than 2,000 pieces of media coverage delivered. The initiative led to a 110% rise in web sessions and positioned the Institute as a trusted authority on international trade for UK businesses.
HMD
HMD, the largest smartphone manufacturer in Europe, appointed Boldspace to launch and raise the profile of The Better Phone Project – a campaign to help people feel better by creating the choice they need to find balance with their phones.
Our media relations campaign delivered blanket mainstream media coverage around the world, reaching more than a billion people, and with more than 20 national media hits in the UK alone at launch.
Carwow
Boldspace drove the always-on press office for Carwow, including proactive media engagement seeking to move the business beyond the industry trade media, from experts in the sector to nationally recognised brand.
Our delivery resulted in a 114% year-on-year increase in media coverage and a tenfold rise in reach with key national outlets. Consequently, Carwow's share of voice improved from fourth to second among key competitors.
Post Office
Boldspace provides wide ranging media relations support to the Post Office. Our first campaign, ‘Save Our Cash’, drove more than 2,000 pieces of media coverage across nationals, broadcast, regionals, and trades.
Subsequent campaigns have delivered targeted media coverage in key titles relevant to the objectives, from driving local postmaster awareness to policy-focused media around key issues affecting the business.
Why it’s important
Media relations are fundamental to building and maintaining a brand’s public presence. Establishing strong relationships with media outlets that matter to your target audience amplifies your message, enhances brand credibility and ensures consistent visibility through third party sources. Done well, strategic media relations can shape public perception, drive awareness and position your brand as a leader in its field.
Our process
Boldspace’s media relations process begins with identifying the right stories and spokespeople to represent your brand. We leverage our media contacts and understanding of the news cycle to secure impactful coverage. We deliver tailored announcements and press releases, proactive pitches and constant media briefings, maximising exposure while ensuring accuracy and alignment with your brand’s values.
Why we're different
At Boldspace, we use data driven insights to tailor our media strategies. Our BoldLens platform enables us to track media coverage and sentiment in real time, allowing for a proactive, adaptive approach. Our deep industry knowledge and commitment to authentic storytelling help us secure media placements that resonate with audiences and build lasting relationships.
Benefits
Effective media relations elevate brand recognition, establish authority and enhance trust with key audiences. This visibility leads to greater public engagement, strengthens brand reputation and is a key part in supporting business growth through strategic communications by ensuring your brand consistently stays in the public eye, driving sustained impact and influence.