Brand Identity
We build strong identities and guidelines. We define positioning, purpose, mission, vision, narrative, benefits, behaviours, values, expression, tone, look and feel – through powerful words and stunning visuals.
TGI Fridays
TGI Fridays has long been a global symbol of celebration and fun, but in recent years, the brand had lost its way. To reinvigorate its cultural relevance and reclaim its position as a champion of individuality, we developed a bold new brand identity - inspired by its global visual system but tailored with a unique UK flair.
The relaunch centred around the ‘Show Your Stripes’ creative platform, a campaign that leveraged TGI Fridays’ distinctive brand assets and deep-rooted associations, reconnecting it with audiences by reinforcing its purpose as a place for true self-expression and unforgettable moments.
1783
Boldspace was tasked with transforming 1783 from a rising brokerage into a brand that commands trust and influence. We crafted a bold identity rooted in ambition - developing a striking visual system, confident tone of voice, and positioning that challenged industry norms. This elevated 1783 beyond traditional insurance, aligning it with the competitive, fast-moving world of its clients.
Dodoni
DODONI is one of Greece’s most iconic brands, but to grow internationally, it needed to establish stronger recognition with global audiences. We created a new brand identity that encapsulated its positioning - ‘Good life, shared’ - in a way that was easily adaptable across local markets.
Inspired by the iconic archways of Greece, we transformed the arch into a signature brand element, symbolising the beauty of Greek life wherever you are in the world. This distinctive visual asset became a core branding tool, integrated seamlessly across social media, photography, film, and beyond, ensuring DODONI’s presence was instantly recognisable across every touchpoint.
Obrizum
Obrizum provides hyper-personalised digital training solutions, but its brand identity wasn’t reflecting its industry-leading innovation. To position Obrizum at the forefront of next-generation learning, we needed to create a brand ecosystem that matched the superior quality of its solutions.
At the heart of this transformation was a new motion logo, designed to represent high-dimensional knowledge spaces, adaptability, and continuous movement - core to Obrizum’s offering. A technological, bold typeface reinforced the brand’s precision and authority. Together, these elements amplified both the IQ and EQ at the heart of Obrizum, redefining how the future of education is perceived.
Startwell
Boldspace was tasked with creating the brand identity for Startwell, a new consultancy from MHFA England. We developed a distinct visual and verbal identity - spanning logo, colour palette, tone of voice and key sales messaging - to position Startwell as a premium, tailored offering for workplace mental health. We built a confident, consultative brand that speaks to leaders and employees alike, making mental wellbeing a business priority.
Why it’s important
Brand identity is the visual and emotional expression of your brand. It encompasses everything from your logo and colour palette to the tone of voice and overall style. A strong brand identity ensures that your brand is instantly recognisable and evokes the right feelings in your audience, creating consistency across every interaction and building trust.
Our process
At Boldspace, we take a comprehensive approach to brand identity. We work closely with you to understand your brand’s personality, values, and goals. We then develop a cohesive visual and verbal identity, covering everything from logo design and colour schemes to typography, imagery, and tone of voice. Our goal is to create a unified identity that resonates with your audience and drives engagement across all touchpoints.
Why we're different
What sets Boldspace apart is our ability to seamlessly blend creativity with strategy. Our brand identity work is not just about aesthetics - it’s about creating a consistent and engaging brand experience. We ensure that every aspect of your identity reflects your brand’s values and resonates with your audience, building long-term recognition and loyalty.
Benefits
A strong brand identity sets you apart from competitors, makes your brand instantly recognisable, and creates an emotional connection with your audience. With Boldspace’s expertise, your brand will not only look great but also communicate your values effectively, ensuring consistency and trust at every touchpoint.