Boldspace wins Gold at The Drum B2B Awards 2026 for LHH

Boldspace has won Gold for Best Integrated Campaign at The Drum B2B Awards 2026 for its work with LHH, the global talent solutions business of the Adecco Group. The award, in the Industry – Integrated Campaign ($0.5m–$2.5m) category, was presented at the ceremony in Miami last night. ‘A Beautiful Working World’ also took home Bronze in the HR and Recruitment category.

The win adds new silverware to the Boldspace trophy cabinet, and proves that emotion-led marketing still cuts through in B2B.

Putting people back into talent marketing

Most talent and recruitment marketing talks about headcount, hires and skills gaps, and very little of it reflects how working life actually feels. Boldspace and LHH set out to change that. The campaign is built around the real, human moments that shape a career – the highs, the setbacks and the turning points – and shows LHH as a partner through all of them.

The platform sits at the heart of LHH’s brand evolution, which unites more than 12,000 LHH professionals in over 60 countries behind one vision. The work began with a strategic question: how could LHH become known for everything it does, not just one part of it? Boldspace’s answer was a single brand idea, supported by a clearer brand structure, that connects all five business lines: Recruitment Solutions, Leadership Development & Coaching, Upskilling & Reskilling, Career Transition & Mobility, and HR & Talent Advisory.

The results

• 161.7 million impressions across the integrated campaign.
• 63% unaided brand recall among people who saw the high-impact display ads, around three times the typical B2B benchmark.
• Gold and Bronze at The Drum B2B Awards 2026, following Gold at the ANA B2 Awards earlier this year.

Chlow Beckett, Strategy Director at Boldspace, said: “Every award is meaningful, but to win gold at one of the biggest B2B shows in the industry is a really proud moment for the team. When we began our partnership with LHH three years ago, we had big ambitions to put emotion and humanity back into the transactional world of talent. We felt then what we know now: work plays a dominant role in people’s lives, and the beauty of every career deserves to be celebrated. A huge thank you to the LHH team who trusted us to bring their working world to life.”

We’d like to thank the full LHH team, especially Melanie Siewert, Matt Cohen, Janka Douglass and Elizabeth Mallon, along with the many others who made the campaign happen.

Read The Drum’s full case study here. Find out more about Boldspace’s Creative Advertising and Brand Strategy services, or see our recent CorpComms Awards win.