Boldspace wins Best PR Stunt at the 2026 CorpComms Awards

Boldspace, the integrated communications agency, has won Best Stunt at the CorpComms Awards in London for its work with Creditspring, a fintech lender built to help people when money is tight.

The campaign, Home a Loan, ran over three days last December, with more than 1,000 people walking into a festive shop in one of London’s most deprived boroughs and borrowing 1,760 Christmas items – trees, lights, decorations, tableware – completely free. One visitor told us it would be her first Christmas with a tree. Another said it was their first Christmas in a home after years of homelessness.

Home a Loan – Creditspring’s playful twist on the 35th anniversary of Home Alone – put the hidden financial strain of Christmas at the centre of the national conversation in Budget week, generating 83 pieces of coverage while offering struggling families a practical alternative to high-cost credit at the exact moment they needed it. Half of all coverage carried spokesperson commentary, 66% linked to Creditspring’s website and campaign imagery featured in 78% of pieces. Owned social channels added 25k reach.

Lou Kelly, Head of Consumer at PR Agency Boldspace, said: “This was such a lovely campaign to work on. It addressed a critically important issue for millions of people, raised awareness of the challenges so many are facing and enabled Creditspring to give something to more than 1,000 people and add to their Christmas cheer, without putting any pressure on their wallets. While earned-first, the campaign was integrated across channels and saw the creative cover all key customer touchpoints in the run-up to Christmas. We’re thrilled to have won this award, and see this as the start of much more in this space for our work with Creditspring.”

Boldspace was also nominated for Best Media Relations for its work with Nottingham Building Society, which drove significant awareness around the importance of Cash ISAs amidst speculation that the Government was planning to cut the allowance. The campaign drove a 186% increase in coverage, to almost 2,000 pieces, media share of voice against competitors tripled and we saw a 17% increase in brand awareness. Ultimately, the Government decided not to reduce the Cash ISA allowance for over-65s, the group NBS had shown was most opposed to, and most likely to be hit by, the move – and subsequently rolled back on the wider move in the recent Budget.

Boldspace also won Best Use of AI for its AI engine, Boldstream. Read more about that win here.