The Emotional Enterprise: How B2B brands grow when they start to act like the people buying them

For B2B Brands and Marketing Professionals

Behind every B2B buying decision is a human one – a person under pressure, weighing up risk, looking for confidence, clarity, or progress. Logic still matters. But without emotional resonance, even the sharpest strategy falls flat. Emotion is the amplifier that turns logic into action.

About the event

Join us as we reveal our framework for building B2B brands that connect, convert, and endure. This session will share ten proven strategies to embed emotional intelligence and resonance into your B2B marketing – without sacrificing rigour or credibility.

Hear from marketing leaders from across the B2B industry landscape:

• Melanie Siewert, CMO at LHH
• Louise Kriek, Director, Head of EMEA Marketing Campaigns at BlackRock
• Oliver Matejka, Head of Brand and Comms at Unmind
• (Chair) Nick Ford-Young, Co-CEO at Boldspace

We’ll explore how brands like Accenture, Workday, Salesforce and LHH are cutting through noise by speaking to real human challenges. Expect practical takeaways and candid discussion from marketers who’ve built emotion-led B2B brands at scale.

What we’ll be discussing:

• Why business buyers act on feeling, not just fact
• The emotional shortcuts that drive recall and trust
• How to shift from messaging to meaning
• Creative tactics that build distinctiveness in crowded markets
• How emotion in B2B hits the top and bottom line

To join us, please RSVP to events@boldspace.com

View our work for B2B brands here.