How press releases should be structured for improved LLM visibility
Wednesday 18 March, 2026
4:00pm - 5:15pm
Online Webinar
Join PRmoment and Boldspace on Wednesday 18th March for a critical look at how to adapt your press releases for the AI age. This free webinar goes beyond the buzzwords to offer practical, technical advice on getting your client news cited, indexed, and surfaced by AI.
At 4.50pm, Boldspace’s Co-CEO Mike Robb will be leading a session on ‘How to integrate AI capabilities into your PR team’s’ workflow‘.
During the session, Mike will discuss:
- How to increase your PR team’s capacity and automate repetitive tasks
- How to use customised Chat GPT’s or Gems across PR workflow – research, strategy, creativity and crisis communications
- Why it’s important to use this workflow to increase the number of LLM notifications you distribute
For the full webinar agenda, please see below.
| 4.00pm | Chairpersons intro Ben Smith, founder, PRmoment |
| 4.05pm | How press releases should be structured for improved LLM visibility Jamie Brader, spokesperson, Notified – How do LLMs read news content? – How to get AI to search your contentThe importance of structure, originality, authority and recency in AEO results – How to measure AI citations in campaign reports – How do you show where client news is being cited and indexed by LLMs? |
| 4.25pm | Press releases are no longer written to be read by humans Cathy Farmer, director, Third City – Press releases are a citable, referenceable source of true information – perfect for LLMs – Recency bias: LLMs reference the latest authoritative source – Why you need to prioritize open platforms – Owned media: LLM visibility hacks – Social media: LLMs visibility hacks – What to do about Reddit? – Why key message repetition still works |
| 4.50pm | How to integrate AI capabilities into your PR team’s’ workflow Mike Robb, co-CEO, Boldspace – How to increase your PR team’s capacity and automate repetitive tasks – How to use customised Chat GPT’s or Gems across PR workflow – research, strategy, creativity and crisis communications – Why it’s important to use this workflow to increase the number of LLM notifications you distribute |
| 5.15pm | Close of webinar |