Mike is an experienced communications professional, having devised strategy and campaigns for brands large and small. He has both agency and client-side experience, having previously been Managing Director at ENGINE I MHP, Executive Director at Cicero Group (now Havas) and part of the communications team at Betfair during its high-growth phase pre-IPO.
Today he believes more strongly than ever that the most ambitious and fast-growing businesses need a new type of agency – one that is willing to redefine what it is a communications partner can deliver and that uses technology to deliver in a far more targeted and cost-effective way. These brands need a more agile approach, bringing together advertising, marketing and PR in one agency to enable the right advice, the most coherent strategy and the best possible outcomes day-in, day-out.
“An agency working with the most ambitious, fast-growing businesses of tomorrow needs a new way of working, thinking and delivering. Everyone at Boldspace goes to work each and every day to ensure we are that agency.”
Mike started his career working on political campaigns in the United States, including the 2004 Presidential primaries, a 2006 U.S. Senate race as well as time in the U.S. Senate. He was previously a member of the PRCA’s PR and Communications Council, the industry leadership body, and was Chair of the London Branch of the University of Bristol Alumni.