Virgin Limited Edition
Capturing romance and magic at a breathtaking mountain retreat.
Background
Virgin Limited Edition is a collection of multi award-winning properties scattered around the world and owned by Sir Richard Branson. With some of the most breathtaking destinations on the planet, their property films needed to capture the magic.
How we got there
We carefully crafted an artistic style to elevate the brand’s aesthetic, using movement, warm light, and shallow depth of field to bring a magical air of romance and rich life to the property. With a lean team, we worked tirelessly to ensure no shadow, ripple, or lens flare was missed, hoping to do this magnificent mountain retreat the justice it deserves.
Maximising impact
Alongside the hero films, we created a series of cutdowns, each highlighting a different side of the Virgin Limited Edition experience. Some focused on the dedicated staff, capturing the warmth and passion that bring each destination to life. Others showcased specific areas of the hotels, from luxurious suites to unique activities. Each edit was designed to immerse viewers in the magic, ensuring the content resonated across different audiences and platforms.
'Dream team and a really great shoot! You guys really went over and above to deliver exactly what we wanted.'
Victoria Gibbs
Global Head of Brand