TGI Fridays
Sparking true love with a Valentine’s Day twist.
Background
Paying homage to the restaurants status as one of the original singles bars and nodding to its newly launched brand platform ‘Show your Stripes’, we encouraged daters to put down the masks and dine as their true authentic selves for Valentine’s Day and beyond.
Our approach
We celebrated TGI’s heritage, encouraging daters to be their true selves at Valentine’s.
What we did
Build
We built a ‘True Love Detector’, by measuring brainwaves the test indicated whether an individual was being their true selves, or not. We commissioned consumer research to create the lines of our narrative, for instance, that 59% of Brits aren’t their true selves on their first date.
Talent
We invited Love Island’s Alex and Olivia Bowen, who famously failed a lie detector on the show, to participate in the experiment with other diners. We also consulted a behavioural psychologist for insights on why daters struggle to be authentic and tips to identify deception.
'It’s been an absolute pleasure working with you and the incredibly talented team at Boldspace. I value your strategic thinking and commitment to rebuilding the brand with us. I am so proud of the work we have done together.'
Rhiannon Scarlett
Chief Marketing Officer