SAI Platform
Background
The Sustainable Agriculture Initiative Platform (SAI Platform) is a global, non-profit organisation leading the food and drink industry’s transition to regenerative agriculture and sustainable food production systems. The launch of SAI Platform’s Regenerating Together Programme represented a significant moment for the organisation, its members and the future of regenerative agriculture. SAI Platform partnered with Boldspace to build momentum ahead of the launch and raise awareness of the programme among the global agriculture and food industry.
Our approach
We developed and implemented a robust media relations campaign to build momentum in the months leading up to the Regenerating Together Programme launch at SAI Platform’s Annual Event in Saskatoon, Canada.
What we did
We delivered several key milestone announcements in the months leading up to the launch including results from the programme’s pilot projects and a joint declaration by member organisations as well as arranging deep dive interviews into the motivations behind the programme and regenerative agriculture sector.
Impact & result
180+ pieces of media coverage across three months, landing key messaging and highlighting the work of members in the build up to the programme’s launch. The momentum contributed to a successful launch which saw significant engagement from industry and key policy stakeholders across multiple channels.
“The launch of the Regenerating Together Programme was the culmination of years of hard work and ensuring it reached the global agriculture, and food sector was critical. The Boldspace team’s approach allowed us to build significant momentum in the build up to the launch and we were able to land significant coverage. The team were able to take the complex data & insights from the team and translate them into compelling stories which tapped into the global conversation on regenerative agriculture.”
Brigid Norde-McAleer
Director of Communications at SAI Platform