ROAM
Revealing Saudi Arabia’s hidden treasures through luxury destination management.
Background
In early 2023, Boldspace launched ROAM, a luxury destination management company in Saudi Arabia. ROAM aimed to reveal Saudi’s hidden treasures to domestic travellers with exceptional transportation, five-star accommodation, and unparalleled tourism services, contributing to the Kingdom’s growth and development.
Our approach
Saudi Arabia is a melting pot of culture that is yet to be explored by domestic and international travellers alike. With The Kingdom investing heavily in the development of the region as a tourism destination, we needed ROAM to stand out as a pioneer within this space.
What we did
Media launch
To do this, we invited top-tier Saudi-based media titles to the launch of ROAM in Saudi for an intimate evening. This introduction helped us to build strong media relationships with journalists who would later be key to our success in building momentum throughout the following year.
Press office strategy
Following the launch, we executed a comprehensive press office strategy that included a yearly PR plan, proactive and reactive pitching, leadership profiling, managing inbound media requests, and supporting press materials. This approach ensured consistent coverage and strong media relationships, aligning with cultural events and broader business announcements.
'Working with Boldspace is an absolute pleasure. They consistently demonstrate professionalism and enthusiasm throughout our partnership and show a remarkable willingness to adapt to last-minute changes.'
Jess Seccombe
Head of Marketing