Proxima
Launching The Global Sourcing Risk Index
Background
As a global supply chain and procurement consultancy, Proxima wanted to develop a report that highlighted its industry leading insights during a period of significant change in the industry due to the introduction of Trump’s tariffs, with the aim of generating media coverage and materials that could be shared for broader marketing.
Our approach
We developed the concept behind the Global Sourcing Risk Index and partnered with Oxford Economics to drive the data that sat behind the insights in the report.
What we did
We worked closely with Proxima’s marketing team to write the report and launch it to national, trade and broadcast media to generate attention for the initial moment. Following the launch moment, developed splinter releases to dive into the data further for further momentum and trade interest.
Impact & results
During the week of the launch, secured Proxima’s Executive Vice President major broadcast interviews, such as BBC News and CNBC’s Squawk Box Europe.
