Obrizum
Transforming an L&D pioneer from a business into a brand.
Background
Obrizum provides hyper-personalised digital training solutions, transforming business content into adaptive learning through its AI-powered platform. Despite Obrizum’s differentiating offering, their brand was not reflecting its position as industry-leader. We needed to find a way to build a brand ecosystem which reflected the superior quality of the solutions, as well as do justice to the brand’s ambitious vision.
How we got there
We coined ‘true-adaptive’ to describe Obrizum’s innovative approach and introduced ‘high dimensional knowledge spaces’ to capture its personalised AI-driven learning. Our strategy included brand positioning, copy, design, and sonic identity. By positioning Obrizum as a category creator with the strapline ‘Challenging Learning,’ we set the stage to redefine education’s future.
Brand identity
Obrizum’s new motion logo reflects its high-dimensional knowledge spaces, adaptability, and dynamism. The bold, technological typeface highlights both the brand’s IQ and EQ, amplifying its core values.
Web design
We brought Obrizum’s new identity to life by redesigning their website with interactive animations. Key brand messages are placed within knowledge nodes, represented by dynamic squares from the logo, creating a multi-dimensional browsing experience through a captivating parallax effect.
Brand collateral
At the World of Learning conference, we showcased Obrizum’s 3D logo elements across two walls to highlight depth and dimension. We also designed an interactive ‘whack-a-mole’ game and distributed seed packs to act as a constant reminder of the importance of learning on growth.
Icons
We developed bespoke icons that reflect Obrizum’s simple, adaptable process, designed for efficiency and scalability, whilst characterfully amplifying the brand’s image of providing accessible, technological excellence.
Sonic branding
Collaborating with sound designers, we crafted a distinctive sonic identity. Integrated into the brand’s colour palette, these cohesive sonic assets enhance the website and learning platform, creating an immersive experience for Obrizum.
'Working with Boldspace on our rebrand was a game-changer. Their strategic approach and creative vision helped us redefine our brand with clarity and resonance. They didn’t just give us a new look - they gave us a brand that truly reflects who we are and how we are changing the world of learning. The Boldspace team was a true partner throughout the process, pushing our thinking and delivering outstanding results.'
Ben Grosvenor
Chief Commercial Officer