Lovehoney
Building a buzz around the Womanizer Enhance at Tower Bridge
Background
Our brief was to launch the Womanizer Enhance, creating a buzz around the innovative new toy that achieved a 100% orgasm rate in testing – a first of its kind for the brand. We needed to communicate this unique selling point, with an event that bought together top tier journalists and influencers in the sexual wellness space.
Our approach
We set out to literally and figuratively “bridge the gap” in pleasure. To do this, we created an immersive, multi-sensory launch experience held at the iconic Tower Bridge across the River Thames. Our aim was to spark intrigue, ignite conversation, and demonstrate in an unforgettable way how Womanizer Enhance is closing the orgasm gap.
What we did
The launch event featured curated moments designed to both educate and delight. Guests took part in a playful game where every turn was a guaranteed win, enjoyed intimate 1:1 “Somatic Quickies” with brand experts, and sampled themed refreshments that teased the senses. The setting - an iconic Tower Bridge transformed into a celebration of pleasure - became a powerful metaphor for connection and change. With 25 top-tier press and influencers in attendance, the event encouraged open dialogue and created headline-worthy content.
Impact & results
The Womanizer Enhance launch brought together 20 top-tier national and consumer lifestyle journalists alongside 5 leading influencers, who shared content organically across their channels. The event secured more than 5 standalone product features in influential outlets, driving powerful conversations about closing the orgasm gap and positioning Womanizer Enhance as a category-redefining innovation.