LEBOM
Celebrating one of the most exciting football start-ups in the industry
Background
LEBOM is a football predictions app that challenges mates to bet against each other rather than the bookies. It’s low stakes, peer-to-peer betting. After record growth in the 24/25 Premier League season, they needed to celebrate their new standing in the industry and their new ambassador and investor, former Chelsea and England captain John Terry.
Our approach
Celebrating LEBOM over two distinct media channels – trade press, building out their voice in the iGaming industry, and football nationals, championing their new ambassador.
What we did
We built up LEBOM’s CEO profile across a range of industry media including prominent podcasts where he was able to demonstrate their unique proposition, their alternative to traditional gambling brands and their record number of users as they headed for a new investment round.
Impact & results
We put LEBOM in the industry headlines across the iGaming trade media with over 10 pieces of coverage, including headline speaking spots for the CEO in some of the industry’s top spots. Leveraging John Terry’s profile ahead of the new football season, we set him up with an exclusive interview in the Sun, which gained the brand coverage across print, digital and the Sun's hugely popular TikTok channel.