Dans Le Noir ?
Awakening the senses with a powerful perfume launch.
Background
Famous dine-in-the-dark restaurant Dans le Noir ?, known for its cameo in Richard Curtis’ movie About Time, tasked Boldspace with launching Eau de Parfum de Nuit, a fragrance designed to be worn at night. True to the brands mission, the fragrance was created by visually impaired sensory experts.
Our approach
We knew it was crucial to communicate the product's key USP, its purpose to awaken the senses and highlight their powerful impact. Our goal was to convey this to key audiences in a way that resonated, drove coverage, and sparked consumer interest ahead of the Christmas period.
What we did
Boldspace curated a launch event for media and influencers, featuring a sensory workshop led by the perfume's creators and a full dine-in-the-dark experience at Dans le Noir?. Paralympian Libby Clegg, our lead ambassador, attended and shared her involvement on socials, generating buzz and raising awareness for the campaign.
