Chiliz
Making a complex story accessible to the average football fan though content-rich thought leadership
Background
We collaborated with Chiliz, creators of Socios.com Fan Tokens, to celebrate football’s global appeal, highlight the need to connect football globally and place the brand at the heart of legitimate football news.
Our approach
We took a ‘news-first’ approach – crafting a product that would be of legitimate interest to sports media, giving the brand a voice in the space and reason to be in the news agenda – and within that highlight the product need.
What we did
We created the ‘Global Fan Report,’ surveying 8,000 football fans worldwide on overseas team support. The 40-page report with infographics and industry commentary gained significant media coverage and serves as a key corporate tool for Chiliz, promoted by stakeholders on LinkedIn and at events.
Impact & results
- Over 70 headline pieces of coverage
- 6 different key Chiliz markets reached
- Exemplary stakeholder feedback on the Report’s use as a corporate tool
‘We love working with Boldspace - they are by far the most creative agency I have worked with and think outside the box in terms of how to get our brand cut through. The Global Fan Report took us to a new area of conversation in football.’
James Newman
Chief Corporate Affairs Officer