Reputation Management & Crisis Communications
Our senior counsel and advisors work with clients to shape their reputation and effectively respond to crisis situations.
BetMGM
BetMGM is the online gaming brand of multi-billion-dollar company, MGM Resorts International. Boldspace provided retained corporate PR support to the brand in the UK, spanning comms planning, crisis management and all proactive activity across external stakeholders.
Boldspace ensured the brand had all required crisis communications planning and procedures in place, aligning all senior spokespeople and training those that would be public facing in the event of a crisis. Boldspace created the entire crisis response framework for BetMGM, including crisis process outline, crisis communications playbook, crisis media training and scenario testing, and crisis monitoring and reporting.
TGI Fridays
Boldspace supports TGI Fridays across its crisis management, ranging from mitigating the impact of negative national media stories to addressing more localised issues in some of its individual properties across the UK.
We manage key messaging playbooks, provide rapid reaction support and always-on crisis monitoring and intelligence. Our proactive reputation management approach has helped manage several potentially damaging stories for the brand, preventing prolonged negative exposure.
Why it’s important
Reputation is a brand’s most valuable asset. Reputation management and crisis communications protect your brand’s integrity, mitigate risk, and respond swiftly to potential threats. Proactively managing reputation ensures that your brand maintains trust and resilience, even in challenging situations, while effective crisis communications can prevent long term damage that negatively impacts a client’s bottom line.
Our process
Boldspace’s process for reputation management begins with assessing potential vulnerabilities and establishing robust, and always-on, monitoring to identify issues early. In a crisis we deploy rapid response tactics and clear, empathetic messaging to address stakeholders. Post crisis we analyse outcomes to strengthen refine our playbooks.
Why we're different
Boldspace is unique in combining data driven monitoring with agile response capabilities. Our BoldLens technology offers real-time tracking of brand sentiment, enabling us to respond instantly and adapt to rapidly evolving situations. This proactive approach, paired with our expertise in crafting balanced and transparent communications, ensures that your brand’s reputation remains protected and resilient.
Benefits
With strong reputation management and crisis communication strategies brands can build and protect long term trust, reduce reputational risk, and maintain control over public narratives. Proactive reputation management fosters trust among stakeholders, while an effective crisis response minimises negative impacts and positions the brand as responsible, prepared and trustworthy in the public eye.