Corporate Campaigns
We develop integrated corporate communications campaigns that enable our clients to find their 'bold space' and drive reputational advantage.
HMD - The Better Phone Project
HMD, the largest smartphone manufacturer in Europe, appointed Boldspace to launch and raise the profile of The Better Phone Project – a campaign to help people feel better by creating the choice they need to find balance with their phones.
We created the campaign strategy, the brand narrative and copy, launched the campaign, delivered a drumbeat of awareness, and hosted six virtual events with the target audience. Our delivery saw blanket mainstream media coverage around the world, reaching more than a billion people, and engaging thousands in the product development process.
Tideway - Tunnel To Tide
To highlight the environmental benefits of London's Tideway Tunnel and drive positive profile with key stakeholders, Boldspace created 'Tunnel to Tide,' an underground performance 50 meters below ground.
Instead of showing miles of tunnels, we created a sonic time capsule in partnership with a renowned London composer and recorded the unique acoustics of the construction sounds, using its length for reverb, resulting in a distinctive sound that was then used as the sound bed for his beautiful composition. The story went viral, landing more than 700 media hits, 100% positive sentiment and a 125% increase in branded search for Tideway.
Post Office - Save Our Cash
Our ‘Save Our Cash’ campaign for the Post Office highlighted the vital need for cash access across the UK. Through impactful installations, real-life stories, and an interactive microsite, the campaign educated the public and empowered individuals to send more than 10,000 letters to MPs.
The campaign, which spanned media, social, internal, and external stakeholder engagement, ultimately led to a change in UK legislation to protect cash access, enshrining the Banking Framework in law.
Why it’s important
Effective corporate campaigning is essential in shaping brand perception, influencing public and customer opinion, and reinforcing your corporate positioning. These campaigns effectively drive awareness, address industry challenges, and showcase your brand’s commitment to key issues. By uniting purpose with strategic outreach, corporate campaigns build trust and align public sentiment with company values.
Our process
Boldspace’s approach to corporate campaigns starts with in-depth research to identify the right issues, narrative and execution. We craft compelling messages and leverage diverse channels – media, digital platforms and stakeholder networks – to amplify our impact. Throughout, we monitor and adjust the campaign based on real time feedback and performance data to maximise reach, relevance and impact.
Why we're different
Our integration of data and analytics with a creative approach to corporate campaigning sets us apart. By analysing live sentiment and engagement data, we can pivot strategies in real time to ensure each campaign is resonant and responsive. Our emphasis on creative storytelling, combined with our commitment to transparent communication, ensure we deliver the highest impact corporate campaigns that deliver tangible commercial results for our clients.
Benefits
Investing in corporate campaigns elevates brand visibility, credibility and public / customer trust. Effective campaigns allow brands to spotlight achievements, align with important social or environmental issues, and engage audiences on a deeper level, leading to lasting connections, a strengthened corporate positioning and an enhanced competitive edge.