Stunts & Activations
Bold stunts that command attention and earned-first brand experiences designed to generate buzz. On social media, in the press, and in the real-world, we get people talking.
Tideway - Loo Gardens
Tideway set out to “reconnect London with the River Thames,” and we took this challenge 50 meters below ground. To showcase the Tideway Tunnel’s role in intercepting 95% of untreated sewage, we created an immersive underground garden, featuring Thames-inspired flora, repurposed river waste, and a bespoke nature soundscape by Rob Lewis.
We secured broadcast media coverage underground, ensuring the installation reached a wider audience. To engage the public, we partnered with Time Out for a ticket lottery, giving Londoners the rare chance to experience this fleeting subterranean oasis before it disappeared forever.
BetMGM - Premier League Darts
To celebrate that the golden era of darts had landed, we kicked off BetMGM's title sponsorship of the 2024 Premier League Darts in Cardiff with a bold visual stunt. We erected three giant golden darts in prominent locations across the city, capturing the attention of media, fans, and passersby. This eye-catching activation made a striking statement and generated excitement about the tournament.
The stunt was featured in multiple national news broadcasts, amplifying its impact. We also engaged Premier League Darts players in media interviews, showcasing the giant darts and officially announcing the BetMGM Premier League with an explosive launch.
Lovehoney - The Unbannable Ad
Facing strict advertising guidelines, we launched a creative activation to promote sexual wellness. Our research revealed that 14% of individuals use inventive substitutes for sex toys, like pillows and hairbrushes. To challenge the taboo around sexual pleasure, we created playful outdoor ads featuring these items, capturing attention and sparking conversation.
By engaging media outlets with compelling data and insights from Lovehoney’s sexual health expert, we ignited discussions about the risks of makeshift alternatives and emphasised the importance of open dialogue about sexual expression, pushing boundaries in the conversation around sexual wellness.
BetMGM - Craig David at Cheltenham
To mark BetMGM’s debut at the Cheltenham Festival, and celebrate its Vegas heritage, we launched the BetMGM Residency. On Gold Cup Day, racegoers were treated to a surprise DJ set by UK R&B legend Craig David from a bespoke BetMGM golden stage. As fans entered the festival for the highly anticipated BetMGM County Hurdle, they were thrilled by this unexpected performance.
This activation showcased BetMGM's commitment to delivering unique and entertaining experiences, ensuring an unforgettable celebration on one of the biggest days in the horse racing calendar.
Why it’s important
Stunts and activations are powerful tools to grab attention and create memorable moments for your audience. By stepping into the bold space with daring ideas, brands can cut through noise, provoke conversation, and generate buzz that spreads organically. These experiences leave lasting impressions, turning passive consumers into active advocates while driving awareness and loyalty.
Our process
At Boldspace, we craft stunts and activations by identifying the bold space that connects your brand with your audience in fresh, impactful ways. By analysing cultural trends, audience insights, and competitive gaps, we uncover unique opportunities. From concept to execution - whether it’s a live event, experiential activation, or digital stunt - we ensure every element works seamlessly to challenge norms and spark engagement.
Why we're different
At Boldspace, we don’t create stunts for attention alone - we design them to align with your brand’s strategy and values, ensuring they resonate deeply with your audience. Our approach blends bold creative thinking with data-driven insights, enabling us to deliver activations that are both daring and effective. Every idea we execute is tailored to stand out while staying true to your brand’s purpose.
Benefits
Investing in stunts and activations with Boldspace ensures your brand captures attention, creates lasting impressions, and drives meaningful engagement. These moments not only generate short-term buzz but also build stronger, long-term emotional connections with your audience, reinforcing your position as a bold and innovative market leader.