For Mallow & Marsh, we manage their organic social channels to build brand awareness and engage their community. Our approach includes drafting creative, on-brand content that showcases their delicious marshmallow treats, running exciting giveaways to boost engagement, and curating partnerships that align with their playful, indulgent image. We also keep a close eye on social trends, enabling Mallow & Marsh to join relevant conversations and increase visibility.
Through a mix of dynamic visuals, interactive content, and community-driven campaigns, we’re helping Mallow & Marsh expand their reach, foster loyal followers, and establish a fun, memorable presence on social media.
Social & Influencer PR
Social-first campaigns that seamlessly integrate with the conversations and trends shaping your audience’s world. From TikTok to Bluesky and everything in between, we create engaging, real-time content that drives brand awareness.
XRAI Glass
XRAI Glass aimed to launch its groundbreaking software that converts audio into real-time subtitles on smart glasses in the UK and US. To effectively reach the deaf community, it was crucial to convey that XRAI Glass enhances communication rather than replacing existing methods. We positioned the brand as a lifestyle choice, showcasing its aspirational qualities.
Our influencer campaign featured deaf and hard-of-hearing influencers, including Tasha Ghouri from Love Island, reacting to their first experiences with XRAI Glass, capturing their emotional journeys. This generated authentic content and engagement, establishing trust and credibility while amplifying the brand's mission across social media and press channels.
Dans Le Noir ?
To launch Dans Le Noir ?’s newest creation - a nighttime fragrance, Eau de Parfum de Nuit - we hosted an unforgettable event at their renowned dine-in-the-dark restaurant. Influencers from fashion and beauty, alongside advocates from the blind and LGBTQ+ communities, were invited to experience the scent in a unique, immersive way.
Guests enjoyed a preview of the fragrance, heard from the creators, and participated in a fragrance workshop, exploring scent through the perspective of heightened senses. The event showcased the fragrance’s essence while celebrating diversity, inclusion, and sensory exploration, capturing the attention of key voices and building excitement around this new release.
Viceroy
To promote Viceroy Riviera Maya, we carefully selected a group of influencers who align with the brand's values and have a strong engagement in the travel and luxury lifestyle space. Through a mix of detailed audience analysis and past collaboration performance, we identified influencers whose followers reflect our target market.
We reached out to these influencers with tailored invitations for a gifted stay, allowing them to immerse themselves in the Viceroy experience. In return, they captured and shared authentic moments from their stays across their platforms, creating organic and visually compelling content that resonated with their audiences and showcased Viceroy’s unique offerings.
TGI Fridays
TGI Fridays enlisted us to create an organic TikTok strategy to engage Gen Z and redefine their brand image beyond being just a "family restaurant." We developed key content pillars, aligning each with trends and cultural moments. We then managed a pipeline of engaging content, from sharing customer love stories to spotlighting popular items like the Legendary Glaze.
By consistently linking TGI Fridays to what gets Gen Z talking, we helped position the brand as culture first, strengthening its appeal and visibility among younger audiences.
Mallow & Marsh
For Mallow & Marsh, we manage their organic social channels to build brand awareness and engage their community. Our approach includes drafting creative, on-brand content that showcases their delicious marshmallow treats, running exciting giveaways to boost engagement, and curating partnerships that align with their playful, indulgent image. We also keep a close eye on social trends, enabling Mallow & Marsh to join relevant conversations and increase visibility.
Through a mix of dynamic visuals, interactive content, and community-driven campaigns, we’re helping Mallow & Marsh expand their reach, foster loyal followers, and establish a fun, memorable presence on social media.
Why it’s important
Social media and influencer partnerships are key drivers of conversation, trust and cultural relevance. Social-first campaigns, where social platforms are prioritised as the core driver of strategy, allow brands to engage directly with audiences in a way that feels organic and authentic. Influencers, as trusted voices, can boost credibility and expand reach. Earned media through social channels creates organic buzz, enhances engagement, and can lead to higher brand loyalty, all while amplifying your message without paid promotions.
Our process
At Boldspace, we build social-first campaigns that put the audience at the centre, creating authentic interactions through earned media. We start by identifying the right influencers and social channels that align with your brand’s values. Then, we craft content that feels native to each platform and resonates with the influencer’s followers. Our campaigns are designed to spark organic conversations and create a sense of community around your brand.
Why we're different
Our social and influencer strategies are guided by bold thinking and backed by data. By marrying authentic storytelling with advanced analytics, we deliver campaigns that are not only culturally relevant but also strategically aligned to achieve your goals. We don’t just follow trends - we create opportunities for your brand to lead the conversation and own the space.
Benefits
By focusing on bold, creative, and data-driven social and influencer strategies, we help your brand achieve cultural relevance, amplify reach, and build trust. You’ll gain not just impressions but genuine engagement and advocacy from audiences who matter. Our approach ensures that your social presence drives measurable outcomes while staying true to your brand’s identity in an ever-changing digital landscape.
Our services