Press Office
We secure press coverage and manage brand reputation through media engagement, press releases, and strategic positioning. By monitoring the news landscape, we keep clients relevant and influential, ensuring they stay at the forefront of industry conversations and media opportunities.
Lovehoney
For Lovehoney, we run an energetic press office focused on elevating the brand within the sexual wellness industry. Our team monitors pop culture trends closely to provide expert tips and insights on sexual health and pleasure, ensuring our messaging aligns with current conversations. We actively promote new products with engaging narratives that capture media attention and drive consumer interest.
Our strategic monthly drumbeat of coverage guarantees consistent media placements, keeping Lovehoney at the forefront of public discourse. By nurturing strong relationships with journalists and influencers, we position Lovehoney as a trusted authority in sexual wellness, continuously breaking down stigmas and promoting sexual exploration.
BetMGM
We ran a dynamic press office to establish BetMGM’s presence in the UK market, sharing odds with sports media while managing crises and media inquiries with speed and precision.
By crafting data-driven stories around key sporting moments and providing expert commentary, we positioned BetMGM as a trusted industry voice, strengthening journalist relationships and engaging fans in exciting ways to enhance brand visibility.
UFL
We manage the global press office for UFL, focusing on both consumer and B2B PR strategies to establish the game as a key player in the football gaming landscape. Positioned as a rival to EA Sports FC, UFL emphasizes a skill-first, fair-to-play experience without pay-to-win mechanics.
Our approach includes newsjacking, strategic promotions, and partnerships to engage football fans worldwide. With Cristiano Ronaldo's backing and over $40 million in investment, we amplify UFL’s vision and generate buzz around its market launch, ensuring that UFL resonates with its target audience, creating excitement within the global gaming community.
Viceroy
For Viceroy Riviera Maya, we established an always-on press office aimed at positioning the resort as the top boutique destination for creative mavericks. With the world reopening to travel in 2022, we sought to attract younger, progressive travellers by showcasing the unique essence of the resort. Our approach centred around the theme 'Find Your Inner Viceroy,' inspiring a modern audience through captivating storytelling.
We executed a comprehensive program that included media relations, influencer marketing, and dynamic social media content. By building connections with key travel and lifestyle outlets, we successfully amplified the resort’s appeal and engagement with discerning travellers.
TGI Fridays
We manage the press office for TGI Fridays, promoting the brand's mission to encourage everyone to 'Show Your Stripes' and embrace their true selves. Our approach reaches audiences from families to Gen-Z through a mix of tactics, including newsjacking, store openings, and promotional offers.
By crafting compelling press releases and engaging content, we effectively communicate TGI Fridays’ exciting initiatives, driving awareness and footfall. Additionally, we provide support during crisis situations, ensuring timely and transparent communication. This comprehensive strategy strengthens TGI Fridays’ connection with diverse audiences, reinforcing its reputation as a fun and inclusive dining destination for all.
Why it’s important
A strong press office is essential for managing and enhancing your brand’s reputation. It acts as the bridge between your company and the media, ensuring consistent, transparent, and timely communication. By building strong media relationships, you can amplify key messages, react swiftly to crises, and maintain control over how your brand is portrayed in the public eye. A well-run press office is key to establishing trust and credibility with both the press and your audience.
Our process
At Boldspace, we approach press office management with strategic precision. We begin by thoroughly understanding your brand’s voice and goals, aligning those with media opportunities that resonate. Our team monitors media coverage, handles media inquiries, and proactively pitches stories that elevate your brand’s narrative. We work seamlessly across traditional and digital platforms, ensuring your messages reach the right audiences at the right time. We also ensure every interaction is tracked for maximum impact, adapting strategies based on results.
Why we're different
What sets Boldspace apart is our holistic and proactive approach to press office management. Rather than simply reacting to press inquiries, we actively cultivate relationships with media outlets and journalists, positioning your brand for long-term success. We tailor every message to the audience, ensuring consistent and compelling narratives that resonate. Our team combines deep industry knowledge with creative storytelling to deliver press coverage that stands out in a crowded media landscape.
Benefits
With Boldspace managing your press office, you gain greater control over your brand’s public perception, leading to increased media exposure and stronger relationships with key stakeholders. Our proactive approach ensures that your brand remains top of mind, ready to seize opportunities and effectively respond to any challenges. By managing your reputation and delivering targeted media coverage, we help strengthen your brand’s credibility, build consumer trust, and drive business growth.