Creative Advertising
We make big ideas for bold brand visions and advertising campaigns. We pride ourselves on creating long-standing creative brand platforms that resonate in culture by taking a bold view of now.
Lovehoney - The Unbannable Ad
Strict censorship laws prevent Lovehoney’s industry from advertising products directly in public, but we found a clever way to bend the rules using creativity and data. Through research into everyday household objects people use as substitutes for sex toys, we developed the ‘Unbannable Ad’ - a playful yet provocative campaign featuring these items alongside bold, direct copy.
This innovative approach enabled Lovehoney to launch a fully compliant OOH campaign - something competitors couldn’t achieve. Supported by media outreach and expert commentary, the campaign challenged outdated taboos, normalised conversations around sexual wellbeing, and was so successful it expanded to Australia, generating widespread national press coverage.
Rangers FC - Rangers All The Way
When Glasgow Rangers approached us with the working title ‘Rangers All the Way,’ they wanted a Christmas advert that would truly capture the spirit of the club and bring fans together during the festive season. Rangers has a legendary history, but more than that, it holds a deeply personal meaning for generations of supporters. The club’s past icons and current stars are more than just players - they are part of the family stories that define what it means to be a Mighty Ger.
To bring this to life, we crafted a script that seamlessly wove past legends and present-day heroes into one family’s Christmas traditions - showing that Rangers is more than football; it’s family. A cameo from Gazza helped propel the ad to national news, reaching millions of fans and ensuring Rangers’ festive message resonated far beyond the pitch.
Mallow & Marsh - Pauseworthy Pleasure
Following a bold rebrand, Boldspace relaunched Mallow & Marsh with a striking advertising campaign that turned London pink in Spring 2024. Centred on luxurious product imagery, the campaign showcased dripping chocolate and crafted flavours through vibrant OOH placements across the city, reinforcing the new 'Pauseworthy Pleasure' platform.
Paid social activations on Instagram, Facebook, and TikTok extended the campaign’s reach, driving home the brand’s indulgent, confident message. This cohesive advertising effort built on the rebrand’s fresh identity, redefining Mallow & Marsh as a standout indulgent treat in a competitive market.
Ecoegg - Nature Will Thank You
Boldspace brought conceptual creative thinking to Ecoegg, helping this eco-friendly brand take on industry giants. Our campaign, 'Nature Will Thank You,' featured a charming, red squirrel puppet surprising laundry doers to express nature’s gratitude for using the eco-friendly Laundry Egg.
This light-hearted yet impactful concept resonated with audiences, running as a 30-second YouTube ad supported by social and programmatic retargeting. The results? Website traffic increased by 134%, engaged sessions rose by 155%, positive sentiment grew by 15%, and Ecoegg secured two new major retail listings, proving the power of creative advertising to drive measurable impact.
Deafkidz - You're On Mute
For DeafKidz International, Boldspace used creativity and technology to highlight their vital work for deaf children worldwide. During Deaf Awareness Week, we launched the “You’re on Mute” campaign, turning a common video call phrase into a powerful fundraising tool.
Businesses that joined the initiative enabled automatic donations whenever the words 'You’re on Mute' was spoken on Zoom calls. A national OOH campaign formed a key pillar of the initiative, supported by multi-channel activations across social, press, and influencer outreach. This striking approach not only raised awareness but gave DeafKidz International the recognition they deserve.
For Aisha - Open For Adventure
Boldspace brought For Aisha’s tagline, 'Explore. Embrace. Taste,' to life with the vibrant 'Open for Adventure' campaign, celebrating their halal baby food range. Drawing on the insight that these flavours offer little ones their first taste of global adventure, we created colourful illustrations inspired by each recipe’s cultural origins.
Hero visuals anchored the campaign across OOH, social media, and Amazon, complemented by in-store executions and print ads. The concept expanded to new SKUs, such as Oaty Bars, showcasing how For Aisha fuels children’s creativity and imagination. A bold celebration of flavour and discovery.
Why It’s Important
Creative advertising is how your brand makes its mark. A big idea can transform how your audience sees your brand, driving engagement and inspiring action. Bold, culturally relevant advertising allows your brand to resonate in the moment while building long-term recognition. It’s about standing out and staying top of mind.
Our Process
At Boldspace, we develop advertising campaigns rooted in big, bold ideas. We collaborate closely with your team to ensure each creative concept aligns with your brand’s vision and objectives. From ideation through to execution, we produce advertising that connects deeply with audiences, whether it’s an impactful digital campaign or a lasting brand platform.
Why We're Different
What sets Boldspace apart is our bold view of now. We create advertising that reflects and shapes culture, ensuring your brand stays relevant and forward-thinking. Our expertise in combining creativity with strategy allows us to build long-standing platforms that go beyond a single campaign, delivering results that resonate far into the future.
Benefits
With Boldspace, your brand will benefit from advertising that commands attention and inspires action. Our big ideas are designed to create memorable campaigns that build lasting connections with your audience. Whether it’s a cultural moment or a long-term brand platform, our creative advertising will elevate your brand to new levels of visibility and impact.