Content Creation

Our ‘Save Our Cash’ campaign tackled the issue of 8 million people relying on cash for their everyday lives while high-street bank branches were closing daily. To show this wasn’t a trivial or purely governmental issue, we brought real stories to life through an emotive content series.

Hard-hitting films, a campaign microsite with information and an interactive quiz, bespoke illustrations, and now iconic ‘Save Our Cash’ installations across cities helped highlight the impact. The campaign led to effective government lobbying, resulting in a landmark change in legislation that enshrined The Banking Framework in law, protecting access to cash nationwide.

Faced with declining engagement, we relaunched TGI Fridays with a bold new creative platform: 'Show Your Stripes.' The campaign redefined ‘That Fridays Feeling’ for the modern audience, reigniting love for the brand by celebrating individuality and self-expression.

We redesigned the website to capture TGI’s energy and unique style, ran a digital paid campaign across the UK, and leveraged centralised reporting through BoldLens™. The results? 200+ media placements, 1.3 million social media impressions, and 75,000 video views - a powerful step in bringing Fridays back to the heart of its audience.

Boldspace set out to reinvigorate the DODONI brand, connecting its rich Greek heritage with a broader audience. The theme 'Good life, shared' embraced the true essence of Greek life and became the heartbeat of our campaign. We launched a vibrant, inviting website across 7 international markets, filled with stunning food photography, mouth-watering Greek recipes, and moments that captured the joy of shared meals.

The European relaunch campaign paired beautiful visuals with bitesize pearls of Greek wisdom, showcasing DODONI as the go-to for indulgent, shared dining moments. Using BoldLens™ we saw a 2000% increase in web sessions within the first month.

Mayakoba is a luxury destination nestled in Mexico’s Riviera Maya. To reposition the brand, we set out to showcase its enchanting allure through a fresh lens. As part of the campaign, we crafted a series of captivating organic posts and vignettes. From sweeping drone shots revealing the vast, serene lagoon to intimate close-ups that showcased the lush wildlife and hidden trails, our creative approach invited viewers to dive into the luxurious lifestyle 'Led by the lagoon.'

The campaign painted a vivid picture of Mayakoba as a place where nature’s beauty, cultural richness, and personal moments come together in harmony, setting the stage for an unforgettable journey.

Following our repositioning and evolution of the Mallow & Marsh brand we created bold advertising which appeared across London, turning the city pink. The campaign, featuring OOH and paid social, focused on luxurious product imagery, standing out in a market filled with ‘chatty’ FMCG brands often relying on humour.

We ran both organic and paid social media across Instagram, Facebook, and TikTok, elevating the brand’s luxurious appeal across platforms. We then redesigned Mallow & Marsh’s Amazon storefront and website to create a seamless user experience.