The TikTok Shift: How business media is embracing video and what it means for corporate communications

We’re delighted to launch our latest report, The TikTok Shift, exploring the evolving business media landscape and identifying opportunities that will enable corporate brands to cut through the noise.

Download the report below to learn more about the shift and what it means for your brand’s communications.

What is it all about?

The media landscape is undergoing a profound transformation, driven by the rise of platforms like TikTok and other video-first mediums.

This report explores how the mainstream business media, from the Financial Times to Bloomberg, are leveraging TikTok to connect with broader audiences, reshape the way they tell their stories and expand their reach beyond traditional onsite traffic or print readership.

As communicators, understanding this evolution is a critical first step for shaping effective strategies and aligning with the media’s changing priorities. Understanding, of course, is just that first step, and this report offers actionable recommendations for corporate PR professionals seeking to navigate and leverage these shifts effectively, ensuring their brands remain visible, relevant and aligned with media innovation.

We hope you enjoy reading our findings, and if this is an area you would benefit from support with please do get in touch.