The Perfume Shop appoints Boldspace as brand and creative partner

The Perfume Shop has appointed independent agency Boldspace as its lead brand and creative partner on a project basis.  

The brief will see Boldspace develop a refreshed branding alongside launch creative that strengthens The Perfume Shop’s position as the UK’s largest specialist fragrance retailer, with more than 200 stores across the UK and Ireland. 

The appointment comes as The Perfume Shop invests in elevated, premium experiences for fragrance lovers, including recently announced Boutique concepts focused on luxury and niche scents.  

“As we evolve the brand and continue to build more personalised, premium experiences, we wanted a partner who could match creativity with rigour. We are excited to work with the team on the next chapter for The Perfume Shop,” said Karen Harris, Customer Director, at The Perfume Shop. 

Arif Miah, Senior Director at Boldspace said “The Perfume Shop is an icon of the high street with expertise and reach few can match. We are thrilled to partner with the team to sharpen the brand story, refresh how it looks and feels, and develop creative that earns attention in culture”.

Work is underway, with activity to follow in due course. Watch this space!