The Countdown to Ramadan: How brands can get it right

Ramadan has established itself one of the biggest festive occasions in the British calendar. A month where nearly 7% of the population come together to celebrate and connect, adding £1.3b to the UK economy every year.

So why do so many brands miss the opportunity or miss the mark?

Join us as we explore the marketing opportunity of Ramadan, and how brands can show up in ways that are culturally intelligent and commercially effective. We’ll be hearing from industry leaders that have masterfully engaged throughout Ramadan, built connections with a new audience and reaped the long-term rewards as a result.

Our panel includes:

• Sara Kapasi – Senior Category Planner at Sainsbury’s
• Thamid Hannan – Head of Marketing at Wahed
• Sadiq Dorasat – Founder of Muslim Census
• Nafisa Bakkar – CEO of Amaliah
• Arif Miah – Senior Director at Boldspace (Chair)

From groceries and gifting to finance and fashion, discover how your brand can become a meaningful part of festivities, not just by being present but by playing a meaningful part in the moment.

This session is open to all marketers, regardless of background or faith, who want to better understand Ramadan and unlock its creative and commercial potential.

What we’ll be discussing:

• The British context and going beyond global Ramadan templates
• Understanding 2nd and 3rd gen British Muslims who make 75% of the population
• Building relevance and moving past tokenistic representation
• How brands can play a meaningful role in Ramadan life
• Avoiding stereotypes and reflecting real British Muslim diversity

To join us, please RSVP to events@boldspace.com

Breakfast and refreshments will be provided.