The Art of Brand Reinvention: Mastering the Elements of a Successful Revival

In a world where relevance fades fast, brand reinvention is an art form.

How do you take a heritage brand and give it a modern heartbeat? What makes a brand like Škoda, M&S, Crocs, or Nokia rise again when others falter?

Now, join us on Thursday 6th March for a discussion with two leaders who understand what it takes to modernise without losing brand authenticity:

• Pete Markey, CMO of Boots and ISBA President
• Pietro Panarasi, Head of Communications at Škoda

We will be discussing:

• Positioning: The power of rediscovering your brand’s core value and presenting it to a modern audience in a way that resonates.
• Culture: Aligning your brand culture with societal and market changes, and building an authentic internal spirit that leaders embody and employees champion.
• Audience Strategy: Balancing the evolving needs of existing audiences with reaching new, emerging audiences – while continuing to promote tried-and-tested legacy benefits.
• The Reinvention Ethos: Why honesty, transparency, and courage in your convictions are non-negotiables in brand transformations.

To join us, please RSVP at events@boldspace.com