Make them care: How to build your brand into a cause

Social justice and sustainability are topping the list of consumer priorities in 2025.

Consumers say they care about values. Younger generations tell us they’d boycott harmful brands. But does purpose sell without brand desirability? And how can brands use their desirability to get their audiences more invested in the mission?

Join Boldspace at our office in Soho, on 7th May 2025, for a thought-provoking panel discussion with industry leaders in purpose-driven marketing, exploring how brands can leverage their reputation to deliver on their mission for good.

Our panel includes:

• Kirsty Woodbridge – Global Head of Communications, parkrun
• Georgina Holland – Head of Marketing, Abel & Cole
• Gabrielle Mundy – Senior Sustainability Executive, Wolf & Badger
• Chloe Beckett – Strategy Director, Boldspace (Chair)

We’ll be discussing:

• How to turn values into action
• Why purpose-led brands need bold creativity
• How to bring new audiences into your cause
• How to avoid performative activism
• What it really takes to build a brand people believe in

To join us at the event, RSVP to events@boldspace.com

We’ll hopefully see you there.