How to influence and optimise a funding round in 2024 through brand, communications and analytics

European venture capital funding took a dive in 2022 and has still not recovered, with angel and seed round investment following suit. As the investment landscape hots up, case-by-case factors will play a huge part in outcomes – from presentation of sector opportunities and investor psychology to founder profiles, brand storytelling and momentum in the public eye.

Competition to secure investment from a limited pool is at an all time high. Drawing on the experience of our panel, as well as discussion from our knowledgeable guests in the room, we will uncover the requirements, strategies and tricks that scale-ups need to know to secure funding in 2024 and beyond.

We will discuss:

• How to ensure brand strategy lives up to business strategy
• How to leverage investor psychology within a funding strategy
• How to create and maintain buzz and momentum optically
• How to use data and analytics to craft the best case

OUR ESTEEMED PANELISTS:

JONATHAN KEELING – Ex long-standing, Crowdcube CGO – Founder, Edge
SONAL LAKHANI – Ex Global Head of Barclays Ventures – Partner, Edge
NICK FORD-YOUNG – Co-CEO, Boldspace
MIKE ROBB – Co-CEO, Boldspace