How Marketing Leaders Use AI Across Strategy, Creativity and Delivery

A masterclass in applying AI from first insight to final output.

A School of Marketing Webinar with Boldspace Co-CEO, Nick Ford-Young.

Most AI sessions talk about tools. Very few show how AI is actually used inside the work.

This masterclass goes behind the scenes of modern marketing execution. Led by Boldspace Group’s Co-CEO, Nick Ford-Young, we’ll show how AI, using our proprietary platform Boldstream, is applied at every stage of the marketing process, from data and insight, through strategy and creativity, to delivery, optimisation and reporting.

You will see how AI is embedded into real workflows, not bolted on at the end. How specialist tools are used in combination, not isolation. And how marketing teams move faster without sacrificing brand integrity, judgement or security.

This is a practical, execution-led session for senior marketers who want to understand how AI really works in the hands of experts, and how to apply those principles inside their own organisations.

What This Session Is About

• A behind-the-scenes look at how AI is actually used inside modern marketing execution
• How specialist teams embed AI across the full workflow, from insight and strategy through to creativity, delivery and optimisation
  • What it really means to move from experimenting with AI tools to integrating AI into everyday work
• How AI can accelerate speed and decision-making without compromising brand quality or judgement
• The role of senior leaders versus teams when AI becomes part of execution
• Where human expertise still matters most in an AI-enabled marketing organisation

Learning Outcomes

By the end of the webinar, attendees will understand

• How to embed AI inside real marketing execution, from insight and planning through to creative output and reporting
• How to select and combine specialist AI tools across the marketing workflow rather than using them in isolation
• How to integrate AI into your brand, data and objectives so outputs are consistent, secure and commercially useful
• How to maintain quality, judgement and control while increasing speed and efficiency with AI
• How to define the right ownership model, what leaders should set and govern, and what teams should execute

Supported by the Marketing Skills Trust and is an unmissable opportunity to learn how to transform your marketing function and build a genuine growth engine powered by AI personas.