How creators have changed the game in sports media

Please join us for a one-of-a-kind discussion with leading figures in the sports industry.

If you’re a brand activating in sport not in tune with the creator world, the train could well have left without you.
A huge audience now experience sport through the lens of their favourite creators – be that logging on to get the latest reaction to the big game or eschewing traditional commentary for a YouTube watchalong.

More and more, mainstream media are looking to bring the energy of the creator boom to the biggest sports broadcasts in the world

Join Boldspace’s Head of Sport Charlie Skillen for a look at this phenomenon and a discussion with an all-star line-up:

Mark Alford has taken Sky Sports News to new heights by marrying up traditional sports news with the new creator scene.

Elliot Hackney is COO of the Fellas Studios – a creator-led video podcast house that has changed the game in terms of sports entertainment.

Rory Jennings is one of the biggest football creators in the industry, starring on The Club, his own YouTube channel and as one of talkSPORT’s most popular hosts.

Olivia Buzaglo will be no stranger to sport fans, being one of the star presenters across Sky Sports, DAZN and Premier League Productions.