Earned Vs. Owned: Where should businesses place their bets?

Both the earned media and owned content landscapes are shifting.


As business adapt to this, they face a critical question – where should they focus their efforts? Earned coverage promises the opportunity to build credibility and trust, while owned content offers control and consistency. Striking a balance between the two is essential for organisations looking to drive awareness, grow understanding, influence audiences and deliver a measurable impact through their work.

For communications professionals, this poses a challenge – how do you find the right balance between earned and owned? And how do you do you ensure your company is doing both well at a time where the environment is ever changing? 

Join us for a discussion with four of the communications industry’s leading professionals as they share their insights on how they are navigating the earned vs. owned conundrum – and hear where they are placing their bets. 

Our panel includes:

• Saskia Graepel – Head of External Relations at Deloitte
• Jennifer Ogunleye – B2B Communications Lead (UK&I) at Google
• Holly Marshall – Chief Communications & Marketing Officer at Nottingham Building Society
• Chair: Jack Storry, Head of Corporate at Boldspace

To join us, please RSVP to events@boldspace.com