Beyond Body Positivity:
How brands speaking to women can stand for more in 2025

It’s been over a decade since Dove’s bold ‘Real Beauty’ campaign challenged the beauty industry’s inauthenticity, celebrating women in their true form. Since then, many brands have followed suit, creating products that change women’s lives for the better and embrace body positivity. But in a world where open conversations about women’s health, beauty and hygiene are now more common, should brands be pushing beyond what’s “normal”?

Where do we go beyond body positivity? And is the world ready for it?

Join Boldspace at our new offices on Wardour Street, Soho, Wednesday 6th November for an insightful panel discussion featuring industry leaders who will explore how the marketing landscape today and strategies that brands are adopting to engage and build lasting brand trust among women in 2025.

We’ll be discussing:

• Why do women’s brands and campaigns so often stem from anger?
• How can brands go beyond rhetoric and truly demonstrate their values?
• How do we navigate the challenges of language and inclusivity?
• Why is community-building crucial, and how can it be done right?
• What’s next after body positivity? (And is AI setting us back?)

To join us, please RSVP at events@boldspace.com