Edwin Blanchard
AI Transformation Director
Edwin is a marketing and transformation leader whose career spans global brand leadership, digital transformation and AI. He has held senior director-level roles at EE, Orange, Miele, The Body Shop and ManpowerGroup, leading growth and transformation across B2B and B2C markets.
Prior to joining Boldspace, Edwin was Managing Director of Koona, an interim marketing and transformation consultancy, where client engagements included HSBC, House of Fraser, CIPD, Graze and T. M. Lewin among others. At Graze, his work contributed to a sale to Unilever for £150m; at The Body Shop, a digital transformation programme earned a top Gartner rating.
He holds an MBA with distinction from Warwick Business School and a Master's from Oxford University, with early career roots in strategy consulting. At Boldspace, Edwin leads the AI transformation practice, helping clients embed AI across their commercial and marketing functions.