Redefining boundaries: creativity as the new competitive edge in corporate affairs

Tuesday 17 September, 2024
5:30pm

Boldspace Offices, 119 Wardour Street, London, W1F 0UW

Creativity is a fundamental part of unlocking campaigns that drive high-impact, long-lasting corporate communications that stand out and deliver tangible reputational benefits.

But what is the state of creativity in corporate affairs today?

Join us for a discussion on the role creativity plays in modern corporate communications.

Our panellists include:

  • Tina Coates, Former Director of Corporate Affairs, Metro Bank
  • Jack Storry, Head of Corporate, Boldspace
  • Tom Wadsworth, Head of Communications UK&I, Siemens Mobility
  • Lucy Webster, Director of External Affairs, Tideway London
  • Mike Robb, Co-CEO, Boldspace (chair)

The event will include a short presentation of the findings of a recent report by Boldspace, The Emboldened Corporate, which explored the challenges and opportunities of creativity in corporate affairs with 15 senior leaders alongside an analysis of creativity amongst the FTSE 100.

What we’ll be discussing:

  • What role does creativity play in this context?
  • Are corporates getting more creative in how they campaign?
  • What is the balance between innovative, creative thinking and the traditional corporate culture?
  • How are leaders encouraging creativity among their teams?
  • What are the challenges and risks of employing creative strategies in corporate communications?

We hope you can join us for what should prove to be a thought provoking discussion.

Read the full report here. 

To sign up to the event, please RSVP to events@boldspace.com