Beyond the Hype: A CMO’s Guide to Navigating the AI Revolution

In conjunction with the launch of ‘The State of AI in Marketing: Where are we really at?’, a whitepaper co-produced by Boldspace & School of Marketing.

About the Event

The age of AI is no longer a distant future; it’s a present-day reality that is reshaping the marketing landscape at an unprecedented speed.

For CMOs, this brings both an existential crisis and an incredible new way of working. How do you lead your team through this monumental shift? How do you separate the hype from the genuine opportunities? And how do you ensure that your brand’s voice isn’t lost in a sea of automated content?

Most AI sessions talk about tools, very few talk about reinventing workstreams.

Join us for a candid conversation with leading marketing minds as we go beyond the generic AI talk to discover the bleeding-edge ways of working that are transforming marketing today. We’ll explore the real feelings, challenges, and opportunities that AI presents, and show you how AI is embedded into real workflows, not bolted on at the end.

You’ll see how modern marketing teams are building new ‘streams’ that harness the power of AI without sacrificing creativity, strategy, brand integrity, or the human touch.

This is a practical, execution-led session for senior marketers who want to understand how AI really works in the hands of experts, and how to apply those principles inside their own organisations.

Meet our Expert Panel

• Tricia Weener, Global Chief Marketing Officer, Linklaters
• Tanya Weller, Marketing Director, Samsung Electronics
• Claire Sadler, Chief Marketing Officer, British Heart Foundation
• Nick Ford-Young, Co-CEO, Boldspace Group
• Mark Evans, Advisor, Coach, Trustee, NED (Chair)

We’ll be discussing

• Beyond the hype cycle: How AI can fundamentally change the way marketing teams think, work, and deliver results
• The human-machine partnership: Building a symbiotic relationship between two types of magic
• Streams, not silos: Designing integrated AI-powered workflows that break down traditional barriers
• The brand as an algorithm: Embedding your brand’s DNA into AI tools for authentic, consistent output
• The ethical imperative: Navigating the critical ethical considerations in AI-powered marketing

To register your interest, please get in touch with our events team below.