Brand building. Communications. Analytics.

WHAT

Boldspace is a bold new agency model for challenger brands and ambitious businesses on a mission. We bring together advertising, marketing and PR, through a pioneering approach – fusing the most advanced analytics with the finest creative minds to form a Whole World Brand View™.  

WHO

Mike Robb

Co-Founder & Managing Director

Mike is an experienced communications professional, having devised strategy and campaigns for brands large and small. He was previously Managing Director at ENGINE I MHP, Executive Director at Cicero Group, client-side at Betfair, and worked on political campaigns in the United States.

Nick Ford-Young

Co-Founder & Director

Nick is a brand strategy and content expert. Former Managing Director of Studio Black Tomato, strategist at Brave New World and founder of Meet & Jam.

Simon Sherwood

Chairman

Simon is Chairman of Boldspace, having previously been Chairman and Global CEO of BBH, one of the world’s most successful advertising agencies.

Therese Moriarty

Head of Data & Insight

Therese is a data visualisation expert with experience working with brands like Netflix, Coca Cola and MTV.

Matt Weston

Creative Director

Matt is an experienced senior creative, having previously worked at Iris Worldwide, BBDO in Paris, SOAP in L.A. and M&C Saatchi in Sydney. Matt has won multiple awards across D&AD, Creative Circle, The Drum, European Excellence, and Effies.

Adam Larter

Strategy Director

Adam is an experienced brand strategist and advertising professional, having led brand workships, named and created brands from scratch and developed through-the-line campaign strategies.

Lou Kelly

Associate Director

Lou is a talented PR director with experience delivering fame-making campaigns for a wide-range of clients.

Carys Davis

Head of Public Affairs

Carys is an experienced policy and public affairs professional, with experience at senior levels across a number of different industries and organisations, large and small.

Rachel Mason

PR Lead

Rachel is an experienced public relations professional and former journalist. She has held senior roles at over 50s insurer SunLife and challenger bank Triodos.

Jillian Sypkes

Account Director

Jillian is an accomplished advertising account lead with experience launching fully integrated marketing campaigns (local and international), brand redesign and cross-platform content initiatives.

Dee Fallon

Senior Consultant

Dee is a communications specialist with a passion for creative storytelling and experience across campaign and press office delivery.

Imogen Kranz

Senior Consultant

Imogen is a multi-channel marketing and communications practitioner who has delivered on and offline campaigns, PR and events across Europe, Asia and the United States.

Chelsea Konadu

Consultant

Chelsea is a PR consultant with significant experience working in-house for one of the world's leading brands and has a passion for purpose-driven storytelling.

Greg McCann

Digital Consultant

Greg is an SEO and digital consultant with experience working with ambitious brands, large and small.

Katie Orr

Communications Executive

Katie is a passionate brand-driven junior analyst. Ex marketing coordinator with first class honours from UCL.

Marius Putnam

Communications Executive

Marius is a passionate communications executive with in-house and agency experience in marketing and PR.

Martina Consoli

Graphic Designer

Martina is a graphic designer passionate about solving creative problems through design.

Zaza Biddu

Advisory Panel

Former Director at Weber Shandwick.

Mark Davies

Advisory Panel

Former journalist and Managing Director at Betfair.

Mark Hemingway

Advisory Panel

Former Head of Communications at HSBC and HBOS.

Mehdi Houshmand

Advisory Panel

Technology advisor to Boldspace. Currently VP and Lead Developer at Goldman Sachs.

Natasha Ighodaro

Advisory Panel

Former Digital Strategy Director at JWT.

Dan Jenkins

Advisory Panel

Dan is an experienced communications and client services leader with both UK and US market experience. He has worked for and held senior roles at Ogilvy, M&C Saatchi, and Arnold Worldwide.

John Veichmanis

Advisory Panel

Former CMO of Farfetch.

Karim Virani

Advisory Panel

Former commercial and marketing leader at EE, Betfair and West Ham United.

HOW

Whole World Brand View™

In today’s ever-changing brand landscape we know that only by making the constant loop of our 14 consideration areas unite – through use of both our advanced technology and human hearts and minds – can we make an objective, positive impact by building meaningful brands and creating bold communications.

01 | Audience

We understand that socioeconomic data is simply one part of a complex puzzle. We build ‘live’ audience profiles by combining cultural, environmental and attitudinal data with situational human context, grouping individuals by emotional triggers.

02 | Market

We track and analyse a brand’s entire marketplace, collating market share, penetration and sales data. We ensure we have a broad view of a competitive landscape, monitoring behaviour shifts and plotting future trends.

03 | Brand

We carry out deep brand sentiment tracking, combining qualitative and quantitative processes. We build, monitor and remedy consistency and impact across brand purpose, values, distinctiveness and reputation. We understand a brand must always have meaning and memorability and track both, consistently identify ways to achieve and sustain them.

04 | Product

We assess how customers rate the quality of a product or service by aggregating carefully selected metrics to determine perception, popularity, ratings, reviews, sustainability and impact. We consult on both product range and relevance as crucial components of a Whole World Brand View™.

05 | Staff

There’s nothing more important than your people – responsible for bringing together brand messaging with brand experience. We track and analyse satisfaction scores from both customers and employees. We address brand personality, values, tonality and consumer sentiment, staff happiness and retention rates to ensure your people drive exceptional, cohesive brand experience through every touchpoint.

06 | Experience

We combine real-world audits with consumer sentiment scores, social listening and user experience metrics – including drop off and churn rates – to determine a detailed view of customer experience. This ensures our scores are benchmarked accurately and relatively within an industry.

07 | Strategy

We carry out brand and communications audits and workshops, as well as analysing billions of data points to monitor positioning, effectiveness of messaging, purpose, impact, recognition, share of voice, consistency and the balance of long-term vs. short-term strategies.

08 | Creative

We understand the power of an outstanding creative idea. We assess creative output on sentiment, salience and sales. We want resonance and reaction. We identify opportunity in the bold space and allow creativity to roam free within the parameters of our precise briefs. We carefully monitor creative approaches, from a single article to a global campaign, to ensure maximum impact.

09 | Content

Content exists to inform and inspire, build awareness, garner authority and generate leads. We balance engagement with effectiveness. Content must be relevant and entertaining whilst boosting reputation, reach and rankings. From hero brand assets to targeted campaigns and ‘always on’ articles, we create compelling content and track every detail around how it is received. Forever refining, forever outperforming the last.

10 | Media

Timing and precision of placement are everything. We carefully select the relevant, necessary channels across paid, owned, earned and social channels to build plans for our clients that drive bold, meaningful communications. Our Whole World Brand View™ approach ensures we streamline budgets and drive ROI, constantly tracking and refining to ensure the optimum media mix across all communications outputs and channels.

12 | Conversion

We obsess over route to conversion, affected constantly throughout the fluid, granular elements of the Whole World Brand View™. We track sign-ups, subscriptions and sales – mapping who converted, how we achieved it and modelling responsive customer acquisition strategies whilst understanding the brand landscape will evolve with each revolution of the Whole World Brand View™.

13 | Loyalty

We track repeat visits, purchases and brand evangelism to understand your insiders, influencers and advocates. We track the factors impacting loyalty, triggers for brand mentions and advocacy. We build scores to help monitor and nurture retention whilst growing internal ‘surprise and delight’ strategies for brand love.

14 | Reputation

We know that an organisation’s true reputation depends on each aspect of the Whole World Brand View™ combined. We carefully track and analyse metrics across all channels to provide a unique view of your reputation against your competitors, constantly advising on areas of strength and weakness and how to address them.

WHY

01

Purpose

To make an objective, positive impact by building meaningful brands and creating bold communications.

02

Vision

To consolidate and revolutionise the communications industries by making data and creativity simultaneously accessible, meaningful and empowering for all brands.

03

Mission

Fulfilled People. Smart Thinking. Outstanding Work.