Brand building. Communications. Analytics.

WHAT

Boldspace is a bold new brand building, communications and analytics model for ambitious businesses on a mission. We bring together advertising, marketing and PR, through a pioneering approach – fusing the most advanced analytics in our proprietary platform BoldLensTM with the finest creative minds to see more, react faster and find the gap.

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WHO

Mike Robb

Co-CEO

Mike is an experienced communications professional, having devised strategy and campaigns for brands large and small. He was previously Managing Director at ENGINE I MHP, Executive Director at Cicero Group, client-side at Betfair, and worked on political campaigns in the United States.

Nick Ford-Young

Co-CEO

Nick is a brand strategy and content expert. Former Managing Director of Studio Black Tomato, strategist at Brave New World and founder of Meet & Jam.

Aivory Gaw

Chief Brand Officer

Aivory has led creative brand strategies and teams with innovation and digital at the core for global clients like Nike, Danone, Bacardi, Volvo, Kimberly Clark, GSK and LVMH Group. She was previously WPP’s Global Business Development Director for GSK and Executive Director of Growth for AKQA London.

Steph Bailey

Chief Communications Officer

Over the last 20 years, Steph has worked to deliver communication campaigns for a broad range of sectors and for companies such as Johnson & Johnson, Western Union, Danone and SC Johnson. Her experience ranges from crisis management to corporate and media strategy.

Simon Sherwood

Chairman

Simon is Chairman of Boldspace, having previously been Chairman and Global CEO of BBH, one of the world’s most successful advertising agencies.

Therese Moriarty

Head of Data & Insight

Therese is a data visualisation expert with experience working with brands like Netflix, Coca Cola and MTV.

Yuko Kondo

Art Director

Kondo is an illustrator, art director and graphic designer who has worked with the world’s biggest agencies and brands. Previous client base include Microsoft, Nike, PlayStation, Coca-Cola, Converse, Lee Jeans, Issey Miyake, Doritos, and many more.

Dan Pillay

Head of Product - BoldLens

Dan is an experienced product leader & award-winning performance marketer. With over a decade of agency and client-side experience from across Europe, he has led marketing, engineering and product teams to deliver innovative analytics and marketing solutions to businesses across multiple markets.

Georgina Rudkin

Client Director

Multi-disciplinary marketing and public relations leader with 15-years experience across both established and high-growth clients.

Lou Kelly

Client Director

Lou is a talented PR director with experience delivering fame-making campaigns for a wide-range of clients.

Tom Yazdi

Client Director

Tom has more than a decade’s experience in communications, from working on fame-building campaigns and running successful PR programmes to advising on reputation management and crisis communications.

Matt Weston

Creative Director

Matt is an experienced senior creative, having previously worked at Iris Worldwide, BBDO in Paris, SOAP in L.A. and M&C Saatchi in Sydney. Matt has won multiple awards across D&AD, Creative Circle, The Drum, European Excellence, and Effies.

Adam Larter

Strategy Director

Adam is an experienced brand strategist and advertising professional, having led brand workships, named and created brands from scratch and developed through-the-line campaign strategies.

Carys Davis

Head of Public Affairs

Carys is an experienced policy and public affairs professional, with experience at senior levels across a number of different industries and organisations, large and small.

Millan Lakhani

Lead Software Engineer

Millan joined Boldspace in January 2022 to lead the development of our data & analytics platform, BoldLens. Millan thrives on creating products that innovate, delight and exceed user expectation.

Tom Franz

Head of Film

Tom has over a decade’s experience in production and advertising. From Mexican cowboys at dawn through to back flipping gyoza, Tom has directed and produced content for (almost) every channel, sector, and audience around.

Jayne Crook

Associate Director

Jayne is an Associate Director with over a decade of integrated, strategic communications experience working in both London and Sydney.

Rachel Mason

PR Consultant

Rachel is an experienced public relations professional and former journalist. She has held senior roles at over 50s insurer SunLife and challenger bank Triodos.

Jillian Sypkes

Account Director

Jillian is an accomplished advertising account lead with experience launching fully integrated marketing campaigns (local and international), brand redesign and cross-platform content initiatives.

Dee Fallon

Account Director

Dee is a communications specialist with a passion for creative storytelling and experience across campaign and press office delivery.

Callum Attew

Account Director

Callum is an experienced public relations professional and joined Boldspace from one of the UK’s largest agencies, MHP Communications.

Merridy Valentine

Senior Consultant

Merridy is a consumer expert with experience across some of the world's leading brands in various sectors.

Adriana Guardans-Godo

Senior Consultant

Adriana is an experienced communications consultant, having supported businesses, NGO’s, and governments to build, protect, and promote their brands. 

Selena Cox

Customer Success & Product Manager

Selena is most significantly motivated by creating and delivering valuable experiences to users. This has been nurtured in various different roles within the B2B, SaaS, tech start-up environment.

Ananya Devaraju

BI Analyst

Ananya is a highly critical analyst, having previously worked as Junior Data Scientist building predictive analytical models in CRM and ERP systems, she is passionate about leveraging data for business optimisation.

Sita Sukhanindr

Junior Strategist

Sita, also known as 'Mint', is a Junior Strategist focused on in-depth insights, strategy and occasional creative. She has previous experience working on developing social and influencer marketing strategies.

Greg McCann

Consultant

Greg is an SEO and digital consultant with experience working with ambitious brands, large and small.

Parris Walters

Senior Communications Executive

A Senior Communications Executive with a background in consumer PR, communications and digital journalism.

Lydia Parr

Senior Communications Executive

Lydia is a junior communications professional passionate about providing ambitious businesses with a voice in their market.

Tom Hill

Communications Executive

Passionate communications executive with experience across brand, marketing and PR.

Eleanor Fox

Communications Executive

PR executive working across a range of sectors from automotive to fintech.

James Linghorn

Junior Research Executive

James is a Junior Research Executive who joined Boldspace in 2022 after graduating from the University of Kent with a Masters in Computer Science. He has experience both in research and analysis from his previous Masters where his thesis on Studio Ghibli was published.


Sophie Webster

Junior Creative

Sophie is a talented Junior Art Director and one half of our junior creative team. She is a First Class Graduate in Creative Advertising from the University of Lincoln, and has worked at both Mother and Gravity Road.

Elliot Payne

Junior Creative

Elliot is an enthusiastic Junior Copywriter and one half of our junior creative team. After graduating from the University of Lincoln with a First Class Degree in Creative Advertising, he spent a year gaining experience at Mother and Gravity Road before joining Boldspace.

George Jameson

Account Executive

George joined Boldspace in June 2022 shortly after completing his Economics BSc undergraduate degree at the University of Surrey.

Dan Kearney

Senior Graphic Designer

Dan is a multifaceted graphic designer and illustrator with experience in both marketing and editorial agencies. Throughout his career he has worked with many major national and international brands, with a particular focus on FMCG, in just about every way, shape and form.

Martina Consoli

Graphic Designer

Martina is a graphic designer passionate about solving creative problems through design.

Alma Ditablan

Finance Manager

A certified accountant with nearly 20 years of global experience.

Natasha Ighodaro

Advisory Panel

Former Digital Strategy Director at JWT.

Zaza Biddu

Advisory Panel

Former Director at Weber Shandwick.

Mark Davies

Advisory Panel

Former journalist and Managing Director at Betfair.

Mark Hemingway

Advisory Panel

Former Head of Communications at HSBC and HBOS.

HOW

Whole World Brand View™

In today’s ever-changing brand landscape we know that only by making the constant loop of our 14 consideration areas unite – through use of both our advanced technology and human hearts and minds – can we make an objective, positive impact by building meaningful brands and creating bold communications.

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01 | Audience

We understand that socioeconomic data is simply one part of a complex puzzle. We build ‘live’ audience profiles by combining cultural, environmental and attitudinal data with situational human context, grouping individuals by emotional triggers.

02 | Market

We track and analyse a brand’s entire marketplace, collating market share, penetration and sales data. We ensure we have a broad view of a competitive landscape, monitoring behaviour shifts and plotting future trends.

03 | Brand

We carry out deep brand sentiment tracking, combining qualitative and quantitative processes. We build, monitor and remedy consistency and impact across brand purpose, values, distinctiveness and reputation. We understand a brand must always have meaning and memorability and track both, consistently identify ways to achieve and sustain them.

04 | Product

We assess how customers rate the quality of a product or service by aggregating carefully selected metrics to determine perception, popularity, ratings, reviews, sustainability and impact. We consult on both product range and relevance as crucial components of a Whole World Brand View™.

05 | People

There’s nothing more important than your people – responsible for bringing together brand messaging with brand experience. We track and analyse satisfaction scores from both customers and employees. We address brand personality, values, tonality and consumer sentiment, staff happiness and retention rates to ensure your people drive exceptional, cohesive brand experience through every touchpoint.

06 | Experience

We combine real-world audits with consumer sentiment scores, social listening and user experience metrics – including drop off and churn rates – to determine a detailed view of customer experience. This ensures our scores are benchmarked accurately and relatively within an industry.

07 | Strategy

We carry out brand and communications audits and workshops, as well as analysing billions of data points to monitor positioning, effectiveness of messaging, purpose, impact, recognition, share of voice, consistency and the balance of long-term vs. short-term strategies.

08 | Creative

We understand the power of an outstanding creative idea. We assess creative output on sentiment, salience and sales. We want resonance and reaction. We identify opportunity in the bold space and allow creativity to roam free within the parameters of our precise briefs. We carefully monitor creative approaches, from a single article to a global campaign, to ensure maximum impact.

09 | Content

Content exists to inform and inspire, build awareness, garner authority and generate leads. We balance engagement with effectiveness. Content must be relevant and entertaining whilst boosting reputation, reach and rankings. From hero brand assets to targeted campaigns and ‘always on’ articles, we create compelling content and track every detail around how it is received. Forever refining, forever outperforming the last.

10 | Media

Timing and precision of placement are everything. We carefully select the relevant, necessary channels across paid, owned, earned and social channels to build plans for our clients that drive bold, meaningful communications. Our Whole World Brand View™ approach ensures we streamline budgets and drive ROI, constantly tracking and refining to ensure the optimum media mix across all communications outputs and channels.

12 | Conversion

We obsess over route to conversion, affected constantly throughout the fluid, granular elements of the Whole World Brand View™. We track sign-ups, subscriptions and sales – mapping who converted, how we achieved it and modelling responsive customer acquisition strategies whilst understanding the brand landscape will evolve with each revolution of the Whole World Brand View™.

13 | Loyalty

We track repeat visits, purchases and brand evangelism to understand your insiders, influencers and advocates. We track the factors impacting loyalty, triggers for brand mentions and advocacy. We build scores to help monitor and nurture retention whilst growing internal ‘surprise and delight’ strategies for brand love.

14 | Reputation

We know that an organisation’s true reputation depends on each aspect of the Whole World Brand View™ combined. We carefully track and analyse metrics across all channels to provide a unique view of your reputation against your competitors, constantly advising on areas of strength and weakness and how to address them.

Boldlens

Boldspace’s proprietary analytics platform BoldLens™ tracks your Whole World Brand View™ – all paid, owned, earned and social activity and performance – vs your revenue and conversion metrics.

No vast data reels, no complicated operating systems, no noise. Just what you need to know, and your ROI, in real time.

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WHY

01

Purpose

To make an objective, positive impact by building meaningful brands and creating bold communications.

02

Vision

To consolidate and revolutionise the communications industries by making data and creativity simultaneously accessible, meaningful and empowering for all brands.

03

Mission

Fulfilled People. Smart Thinking. Outstanding Work.