Boldspace is built to be better, in why we work, the way we work and who we work with. Our purpose, methodology, process and responsibility are all designed to do one thing – build value.
To make an objective, positive impact by building meaningful brands and creating bold communications.
To consolidate and revolutionise the communications industries by making data and creativity simultaneously accessible, meaningful and empowering for all brands.
Fulfilled People. Smart Thinking. Outstanding Work.
01Whole World Brand View™
Brand data is often siloed between different departments and agencies. This will never capture the true value or meaning that you need. BoldLensTM gives you the big picture, and then breaks it down.
We track 14 key areas for your brand's success. We call this your Whole World Brand View™.
Understanding your brand's target audience, their behaviours, needs and trends.
Understanding your market size, share and the activity of your competitor brands relative to you.
Your brand's expression through both language and design, and how it's perceived by your audience.
Your product range, the demand for your product/s and the sales of your product/s.
The personality, consistency and value of your employees on your brand image.
Your consumer journey, brand experience, and how they are perceived by your audience.
The plan behind your business, brand, communications and campaign approach.
The ideas behind the visual and verbal parts of your campaigns.
The type and mix of content you create across paid, owned, earned and social.
The channel placement of your content and campaigns – and its effectiveness.
The frequency your audience likes, shares, comments or clicks on your communications.
The frequency of purchase at your various points of sale.
The propensity of your brand to drive repeat purchases and referrals.
The overall perception of and sentiment towards your brand.
Boldspace is an eclectic mix of some of the finest strategic creative and analytical minds working in unison. We believe great generalism underpins great specialism.
We ensure broad skillsets are exposed to each account – striving to create better, more effective work by fusing diverse disciplines, talents, insights and opinions. We have a hunger to learn, challenge and make a dent in everything we touch. We achieve true integration, meaning unsurpassable value for our clients.
We work with a smarter, more transparent, tech-infused efficiency – but at our core is a human beating heart of people as ambitious as our clients, who will not settle for second best.
BoldLens™ is our proprietary data and analytics platform that tracks all your communications activity across PR, advertising and marketing and overlays the KPIs you care about, all in one place, visible to you, 24/7.
Our simple, intuitive platform ties all your brand communications directly to your bottom line, meaning results across your entire brand landscape are fully transparent in real-time. BoldLens™ shows you what's working, what's not and where to go next.
From search and sales to revenue and reputation, BoldLens™ helps both us and our clients see more, react faster, and find the gap.