Tideway
Revolutionising how the city connects with the Thames.
Background
Tideway wanted to celebrate the London Super Sewer’s role in revitalising the Thames and counter negative press on river pollution. Our task was to create an activation that highlighted their environmental projects, secured press coverage, and engaged audiences.
Our approach
We focused on creating an immersive, story-led activation that highlighted the environmental transformation of the River Thames. By blending innovation with storytelling, we crafted a concept that resonated with both media and stakeholders, ensuring the project’s impact was both tangible and memorable.
What we did
To deliver on Tideway’s vision of ‘reconnecting London with the River Thames,’ we created the UK’s first underground botanical garden inside the Super Sewer. This unique concept showcased the revitalised river’s plant and animal life, securing press coverage and engaging stakeholders through a multi-sensory experience.
Impact & Results
The campaign successfully fulfilled our objectives of informing, engaging and exciting both media and the general public about the tunnel’s development.
'We’re exceptionally pleased with the results of this campaign, raising awareness and bringing to life the environmental benefits of the Tideway project in a uniquely creative way. Not only did we achieve regional, national, and international coverage, we were also able to engage and build buy-in with key stakeholders, from our staff to the public. It was a pleasure to work and collaborate with Boldspace, from concept through to execution.'
James Carew
Head of Communications