Good life, shared
Despite being a famous and much-loved brand in Greece, DODONI was more of a niche product in the other 50 countries it is sold in. Greek food and the Greek way of life, however, are loved the world over. We needed to export this mindset along with all DODONI’s wonderful products.
HOW WE GOT THERE:
Moving away from the clichéd mosaic tiles and illustrations of Greek gods, DODONI’s new positioning focused on the real Greece evoking their warmth of hospitality, the spirit of ‘filoxenia’, dining as a social experience, and sharing. A way of life that is about sharing simple, indulgent experiences with those we care about. This window into one of the best parts of Greek life formed the backbone of a new global positioning and brand guidelines, global campaign, website, packaging and social strategy.